In short: SearchPilot is a search marketing agency offering SEO, Technical SEO and AI search, based in London. It has a team of 2–10 people.
SEO and GEO A/B testing platform with support for large websites
SearchPilot runs controlled SEO and GEO experiments on large websites, so teams can measure whether a change improves rankings, traffic or citations in AI answers before rolling it out. It began in 2015 as a research project inside the SEO consultancy Distilled and became an independent company in 2020.
Its method splits groups of similar pages rather than users, with each page showing one version. The platform covers test dashboards, checks on whether a site section has enough pages and traffic for a valid test, statistical analysis, crawl and Search Console analysis, and pre-publish QA. It deploys through a proxy, API or edge setup without changes to source code, and connects to Google Analytics and Adobe Analytics.
SearchPilot mainly serves enterprise sites in ecommerce, travel, listings, jobs and digital media. Alongside the software, a professional services team helps customers plan and run their testing programmes.
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About SearchPilot: FAQs
What does SearchPilot offer?
SearchPilot covers SEO, Technical SEO, AI search, Enterprise SEO, Ecommerce SEO and Analytics.
Where does SearchPilot work?
SearchPilot is based in London.
How big is SearchPilot?
SearchPilot has a team of 2–10 people.
Is SearchPilot reviewed by real customers?
Not yet. Only verified search marketing professionals can leave a review on Search Marketing Club.
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