Semetrical

In short: Semetrical is a search marketing agency offering SEO, PPC and CRO, based in London. It has a team of 11–50 people.

Data-driven search, AI visibility, paid media and analytics agency

Semetrical is a digital marketing and data agency based on City Road in London. It describes itself as AI-native and works with businesses of every size, from start-ups to global companies, combining marketing services with analytics and in-house technology.

On the marketing side it offers SEO, optimisation for generative AI search, content marketing and paid media across search, social and display. It also advises on AI strategy and builds custom agents and LLM integrations. Its data team sets up analytics, produces insight and strategy work, and trains client teams on Google's analytics tools.

The agency has built several of its own tools, including a free robots.txt utility, a tracker for article indexing and a system for automated technical checks. Its approach is to shape each strategy around data, test new technology early and use AI to make both its own processes and its clients' work more efficient.