Studio Upstream

In short: Studio Upstream is a search marketing agency offering SEO, Ecommerce SEO and Technical SEO, based in London. It has a team of 2–10 people.

Ecommerce SEO agency for Shopify and WooCommerce stores, incl. AI search

Studio Upstream is an ecommerce SEO agency for online stores, working mainly with brands on Shopify, WooCommerce and WordPress. It treats search as a commercial problem: the aim is to make the pages that sell products more visible to buyers, rather than simply producing more SEO activity.

Its services include ecommerce SEO audits, technical SEO, on-page optimisation, content writing for category and product pages, link building and SEO consulting. It also works on visibility in AI search tools, using backlinks and brand mentions to build authority alongside traditional rankings.

Projects follow a staged process that starts with an audit and a map of search demand by intent, then clears technical blockers and keyword cannibalisation before improving existing collection and product pages and building new ones. Progress is reviewed monthly against organic revenue and high-intent visibility, and the agency keeps its client list small so that each store works directly with a strategist.