Why Matters

In short: Why Matters is a search marketing agency offering SEO, PPC and Web design and development, based in Brighton. It has a team of 11–50 people.

Shopify builds, SEO and ecommerce marketing for independent online brands

Why Matters is a Shopify agency that builds online stores and then helps them grow. It is based in Hove, close to Brighton, and works with ecommerce brands across the UK, including businesses in London.

On the build side, the team handles Shopify design and development, Shopify Plus projects, platform migrations, subscription set-ups and ongoing support. On the growth side, it offers Shopify SEO, visibility in AI search, PPC and Google Ads, social media, email marketing through Klaviyo, affiliate programmes and conversion rate optimisation.

The agency mainly serves founder-led and small to mid-sized ecommerce brands, and is open to working with sole traders. New relationships usually begin with a written audit of a store's search and site health, followed by a call. Retainers run without long contracts, and clients can expect regular calls and prompt replies throughout.