Official author
SMC Team
The Search Marketing Club editorial team
SEOAI searchGenerative engine optimisationTechnical SEOPPCSearch marketing careers
The SMC Team runs Search Marketing Club and writes its official guides, insights and news. We work alongside the club's verified members, so what we publish reflects what practitioners are seeing in SEO, AI search and paid search right now.
Our articles turn the questions members ask most into practical, plain-English guidance. Where a topic is still changing, such as AI search, we say what is known, what isn't, and how to test it for yourself.
Spotted something we should correct or cover? Contact us and we'll take a look.
Our editorial standards
- We start every article with a short, direct answer, then explain how to act on it.
- We don't invent statistics. Where we cite data, we link to the source.
- Where a topic is still changing, such as AI search, we say what is known and what isn't.
- We review articles when search changes, and show the date each one was last updated.
Spotted a mistake? Contact the team.
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