Adalysis

In short: Adalysis is ppc management, bid management and reporting software, with paid pricing and a free trial.

PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads

Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers.

The platform runs more than 100 automated audit checks, with custom alerts and automated actions when something goes wrong. Budget tools track spend and projections, and nine prebuilt monitors watch performance. More than 40 tools cover quality score analysis, keyword and search term analysis and bidding. Ad management includes an RSA asset manager, Performance Max tools and a campaign builder, and statistical ad testing remains a core feature.

All plans include every feature, unlimited Google Ads and Microsoft Ads accounts and unlimited users. Pricing scales with monthly ad spend and can be paid monthly, every six months or annually. Alerts and weekly summaries arrive by email or Slack, and automated reporting keeps clients and stakeholders updated.