AthenaHQ

In short: AthenaHQ is ai search visibility, competitor research and content optimisation software, with freemium pricing and plans from $295/month.

AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixes

AthenaHQ is an answer engine optimisation (AEO) and generative engine optimisation (GEO) platform from a San Francisco company that went through Y Combinator. It is built for marketing teams, including SEO, PR, content and brand marketers, as well as agencies and enterprises.

The platform tracks how a brand appears across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral, and monitors competitors on the same prompts. Content gap analysis and AthenaHQ Content recommend what to publish or change, while PR monitoring and sentiment analysis flag how answers describe the brand. Ask Athena is an AI copilot that answers questions using the account's own visibility data, and executive dashboards report results and return on investment.

AthenaHQ connects to GA4, Google Search Console, Shopify, Webflow and Framer. Pricing is credit based, with a free Essential plan covering fewer AI engines, a paid Starter plan and custom Enterprise plans.