Bluefish

In short: Bluefish is ai search visibility, competitor research and content optimisation software, with enterprise pricing.

Agentic marketing platform for improving how AI represents enterprise brands

Bluefish is an agentic marketing platform that helps enterprise brands improve how AI systems represent and recommend them. The New York company was co-founded in 2024 by CEO Alex Sherman, and it works mainly with large brands, stating that more than 10% of the Fortune 500 are customers. It is designed for whole marketing organisations, including brand, content, search, PR, social, paid media and retail teams.

The AI Monitoring Suite shows how AI describes a brand and how it compares with competitors, with more than ten models tracked daily, including Alexa for Shopping. The AI Optimisation Suite turns those findings into tactics teams can run, and the AI Measurement Suite measures the business impact of the changes. Bluefish Agentic Ads extends the platform into paid media for AI assistants and agents.

Bluefish also offers custom audits, strategy and execution services, controls for static prompts and model drift, MCP access and agents. Pricing is not published and access is arranged through a demo.