Opteo

In short: Opteo is ppc management, bid management and reporting software, with paid pricing, plans from $129/month and a free trial.

Google Ads optimisation software with recommended improvements, alerts and reports

Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers.

Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude wasted traffic, error detection and Shopping campaigns. Performance tools monitor accounts, explore segments and manage budgets, and alerts flag sudden changes by email or Slack. Reporting includes Google Ads reports and the Opteo Scorecard, which grades account health.

Plans are priced by number of accounts and monthly ad spend, from a Basic plan for up to ten accounts to Agency and Enterprise tiers with faster data refresh and account management. Annual billing includes two months free, and each paid plan offers a free trial.