Otterly.AI

In short: Otterly.AI is ai search visibility, competitor research and site auditing software, with paid pricing, plans from $29/month and a free trial.

AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers

Otterly.AI is an AI search monitoring and optimisation tool made by OtterlyAI GmbH, an Austrian company founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser. It is used by marketing teams, agencies, SEO and content teams and smaller businesses that want their brand mentioned and their site cited in AI-generated answers.

The tool monitors brand mentions and website citations across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot and Claude, with competitor comparisons and alerts. Prompt Research helps find the questions and topics that drive AI answers in a category. A Content Audit checks whether pages can be crawled and are likely to be cited, and GEO recommendations suggest on-page changes. Further modules cover brand profiling, AI agent analytics and tracking of ChatGPT ads.

Otterly.AI offers an API and an MCP integration. Plans are priced by the number of prompts tracked, from Lite to Premium plus a custom Enterprise tier, and new users can start with a free trial.