Piwik PRO

In short: Piwik PRO is analytics, tag management and reporting software, with paid pricing, plans from €36/month and a free trial.

Privacy-focused analytics suite with tag manager and consent management

Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams.

The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can track conversions and customer journeys, analyse traffic by channel and campaign, and trigger actions such as follow-up emails or personalised ads based on behaviour. The platform is designed to help organisations meet GDPR, HIPAA and other privacy laws, and data can be exported through the interface, an API or directly to BI tools.

The Business plan includes four modules, up to 2 million monthly actions and up to 20 domains, with a 30-day free trial and no card required. The Enterprise plan has custom pricing and higher limits.