M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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A Recommended by SMC
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White-label client reporting and dashboards for marketing and SEO agencies
Pricing Paid
Starting price $20/client/month (billed annually)
Free trial Yes
Headquarters Toronto, Canada Features Reporting Dashboards Rank tracking AI search visibility Analytics
About AgencyAnalytics is a client reporting and analytics platform for marketing agencies, made by AgencyAnalytics, a Canadian company founded in 2010. It pulls data from more than 90 marketing platforms into live dashboards, automated white-label reports and a branded client portal, so agencies can show clients how their SEO, paid search and social work is performing. For SEO reporting, it connects to Google Search… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
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Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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GT Recommended by SMC
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Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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PA Recommended by SMC
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AI search analytics for tracking brand visibility, rankings and sources in AI answers
Pricing Paid
Starting price $95/month
Free trial Yes
Headquarters Berlin, Germany Features AI search visibility Competitor research Reporting Analytics
About Peec AI is an AI search analytics platform from Peec AI, a Berlin company founded in 2025. It shows marketing teams, brands and agencies how AI platforms discover, describe and recommend their brand compared with competitors. Users set up and organise the prompts they want to monitor, with AI-suggested prompts and search volume data to help choose them. The platform then tracks visibility, position and sentiment… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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S Recommended by SMC
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Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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S Recommended by SMC
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Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters Gibraltar Features Site auditing Rank tracking AI search visibility Technical monitoring Analytics Reporting
About Sitechecker is an SEO platform operated by Cyber Circus Limited and launched in 2016. It is designed for agencies and consultants who look after many client websites and want technical health, rankings and search data for all of them in one dashboard. The site audit crawls each website for technical issues and monitors changes to titles, content and overall site health, with alerts for ranking drops, critical errors… Read more
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S Recommended by SMC
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Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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S Recommended by SMC
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Server-side tagging hosting for Google Tag Manager and Conversions API gateways
Pricing Freemium
Starting price $17/month Features Tag management Analytics
About Stape is a server-side tagging platform that hosts server Google Tag Manager containers and provides gateways for ad platform conversion APIs. Founded in 2021 and self-funded, it is used by advertisers, analysts and agencies that want more complete conversion data. With server-side tracking, events are sent from the browser to a server container on the advertiser's own subdomain and then forwarded to platforms such… Read more
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S Recommended by SMC
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Marketing data connectors that move ads, analytics and SEO data into reports and AI tools
Pricing Paid
Starting price €39/month
Free trial Yes
Headquarters Helsinki, Finland Features Reporting Analytics Dashboards
About Supermetrics is a marketing data platform made by Supermetrics, founded in 2013 and based in Helsinki. It is used by agencies and in-house marketing teams to pull data from advertising, analytics and other marketing platforms into the tools where they report on and analyse performance. Supermetrics connects sources such as Google Analytics, Google Search Console, Google Ads and social ad platforms to destinations… Read more
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T Recommended by SMC
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Enterprise tag management, server-side data collection and customer data platform
Pricing Enterprise
Headquarters San Diego, USA Features Tag management Analytics Attribution
About Tealium is an enterprise customer data platform with tag management at its core, founded in 2008 and based in San Diego. It is used by large organisations that need governed, consented data collection across websites, apps and servers. Tealium iQ Tag Management, the company's first product, manages marketing and analytics tags through a unified data layer, with version history, deployment environments and user-level… Read more
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TW Recommended by SMC
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Ecommerce analytics and attribution platform with an AI agent for DTC brands
Pricing Freemium
Headquarters Columbus, USA Features Attribution Analytics Dashboards Reporting
About Triple Whale is an ecommerce data and analytics platform made by Triple Whale, a company founded in 2021 and based in Columbus, Ohio. It is aimed at direct-to-consumer and Shopify brands, and the agencies that work with them, that want store, marketing and ad data in one place. The free plan brings a store's data into a single dashboard and includes the Founders Dash mobile app. Paid plans add advanced attribution… Read more
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TS Recommended by SMC
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Customer data platform that routes event data to ad, analytics and warehouse tools
Pricing Freemium
Starting price $120/month
Free trial Yes
Headquarters San Francisco, USA Features Tag management Analytics
About Twilio Segment is a customer data platform that collects first-party event data from websites, apps and servers and sends it to analytics tools, ad platforms and data warehouses. Segment was founded in 2011 and became part of Twilio in 2020. Connections, the core data pipeline, uses a single tracking implementation to route events to more than 550 destinations, which saves teams from installing separate tags for… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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W Recommended by SMC
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Marketing data integration that syncs ads and analytics data into BI tools and AI
Pricing Freemium
Starting price $19/month
Free trial Yes
Headquarters Zurich, Switzerland Features Reporting Analytics Dashboards Attribution
About Windsor.ai is a marketing data integration platform made by Windsor.ai, founded in 2017 in Zurich. It is used by marketers, analysts and agencies that want data from advertising, analytics, CRM and sales platforms sent automatically into reporting and analysis tools. Windsor.ai connects more than 350 data sources and syncs them to destinations such as Google Sheets, Looker Studio, BigQuery and other BI tools and… Read more
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