Profound

In short: Profound is ai search visibility, competitor research and analytics software, with enterprise pricing and a free trial.

AI search visibility platform that tracks and improves how brands appear in AI answers

Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals.

The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and competitor share across ChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek and Google AI Overviews. Prompt Volumes estimates what people ask AI assistants, Shopping looks at product visibility in AI answers, and Agent Analytics reports on how AI crawlers and agents access a site. Sentiment, FactCheck and benchmarking tools show how answers describe a brand and whether they are accurate. An AI Marketer drafts content, ads and other work for a team to approve.

Enterprise accounts include role-based access, SCIM, SSO and SOC 2 compliance, and the platform lists more than 200 integrations. New users can start with a seven-day trial, and Enterprise plans are priced on request.