Scrunch

In short: Scrunch is ai search visibility, competitor research and analytics software, with paid pricing, plans from $300/month and a free trial.

AI search visibility platform with monitoring and an agent-ready version of brand websites

Scrunch, formerly Scrunch AI, is an AI search visibility platform founded in 2023 by Chris Andrew and Robert MacCloy. It is used by brands, marketing teams and agencies, including enterprises that manage several brands and regions, to see how they appear in AI-generated answers and to improve that presence.

Monitoring covers brand presence, prompts, topics and competitors across AI platforms such as ChatGPT, Perplexity, Claude, Gemini and Copilot, along with the activity of AI bots crawling a site. Insights explain how AI systems interpret a site, which sources they cite and where crawl errors stop content being read. The Agent Experience Platform (AXP) serves a lightweight, machine-readable version of a website to AI agents while leaving the version people see unchanged.

Plans include Starter and Growth, priced by user licences, prompts, personas and page audits, plus an Enterprise tier with SAML or OIDC single sign-on and a Data API. A seven-day trial of the Starter plan is available, and the platform is SOC 2 Type II compliant.