Skai

In short: Skai is ppc management, bid management and reporting software, with enterprise pricing.

Omnichannel ad platform for paid search, retail media and paid social with AI agents

Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels.

For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and social advertising. Celeste AI gives insights and recommendations for media decisions. Skai Studio lets teams design, run and govern their own AI agents and media workflows, and Agent Connect links external agents to Skai data and actions through MCP. Datahub is a standalone product that unifies marketing data and prepares it for analysis and AI use. Commerce tools add digital shelf optimisation and retail insights.

Skai is sold on a sales-led basis with demos, and supports clients with expert services, Skai Labs and training through Skai University. It is typically used by enterprise advertisers and agencies that need cross-channel reporting and automation at scale.