Stape

In short: Stape is tag management and analytics software, with freemium pricing and plans from $17/month.

Server-side tagging hosting for Google Tag Manager and Conversions API gateways

Stape is a server-side tagging platform that hosts server Google Tag Manager containers and provides gateways for ad platform conversion APIs. Founded in 2021 and self-funded, it is used by advertisers, analysts and agencies that want more complete conversion data.

With server-side tracking, events are sent from the browser to a server container on the advertiser's own subdomain and then forwarded to platforms such as Google Ads, GA4, Meta, TikTok and Snapchat. This reduces data loss from browser restrictions and ad blockers and gives teams control over what data is shared. Stape's server GTM hosting includes logs, monitoring, data enrichment and add-ons called power-ups, while dedicated gateways cover single platforms such as the Meta Conversions API, Meta Signals Gateway, TikTok Events API and Snapchat Conversions API with no-code setup. There are more than 150 integrations, including Shopify, WordPress and Magento.

A free plan covers up to 10,000 requests, with Pro, Business and Enterprise tiers above it. Agencies can manage client setups from a shared workspace, and Stape publishes GTM templates, a Chrome extension and MCP servers.