Tealium

In short: Tealium is tag management, analytics and attribution software, with enterprise pricing.

Enterprise tag management, server-side data collection and customer data platform

Tealium is an enterprise customer data platform with tag management at its core, founded in 2008 and based in San Diego. It is used by large organisations that need governed, consented data collection across websites, apps and servers.

Tealium iQ Tag Management, the company's first product, manages marketing and analytics tags through a unified data layer, with version history, deployment environments and user-level permissions. It supports both client-side and server-side delivery, and EventStream sends event data server-side to ad and analytics platforms. Consent preferences are applied at the point of collection and enforced across connected tools, which matters for conversion tracking in regions with strict privacy rules. AudienceStream builds unified customer profiles that can be activated in ad platforms for audiences and real-time campaigns, and Tealium can supply consented data to AI models and agents.

The Integrations Marketplace lists more than 1,300 integrations. Pricing is not published and Tealium is sold through demos and sales conversations.