Twilio Segment

In short: Twilio Segment is tag management and analytics software, with freemium pricing, plans from $120/month and a free trial.

Customer data platform that routes event data to ad, analytics and warehouse tools

Twilio Segment is a customer data platform that collects first-party event data from websites, apps and servers and sends it to analytics tools, ad platforms and data warehouses. Segment was founded in 2011 and became part of Twilio in 2020.

Connections, the core data pipeline, uses a single tracking implementation to route events to more than 550 destinations, which saves teams from installing separate tags for each tool. For paid search and measurement work, this means conversion and behavioural events can be sent consistently to ad platforms, analytics tools and the warehouse. Protocols checks data quality against a tracking plan, Unify builds customer profiles, and Engage creates audiences and journeys that can be synced to advertising platforms. Reverse ETL moves modelled warehouse data back into marketing tools.

The Free plan covers 1,000 monthly tracked users and two sources. The Team plan starts at $120 per month for 10,000 visitors with a 14 day free trial, and Business and Customer Data Platform plans are priced on request.