Optmyzr

In short: Optmyzr is ppc management, bid management and reporting software, with paid pricing and a free trial.

PPC management software for optimising, automating and reporting on paid search accounts

Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation.

The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed straight to the ad platforms. A rule engine automates recurring tasks, and alerts flag KPI changes. Shopping and Performance Max tools cover feed analysis and campaign building, and budget tools track pacing across platforms. Reporting includes white-labelled and cross-platform dashboards, and social advertising support extends to Meta and LinkedIn. AI Sidekick is a built-in assistant, and MCP connections let AI tools such as Claude and ChatGPT work with account data.

Plans are tiered as Essentials, Premium and Enterprise, with a 14-day free trial and no card required. It integrates with Slack, Microsoft Teams, Zapier and Google Sheets.