A Recommended by SMC
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads
Pricing Paid
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers. The platform runs more than 100 automated audit checks, with custom alerts and automated actions when… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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S Recommended by SMC
No reviews yet
Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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G Recommended by SMC
No reviews yet
AI agent builder for marketing teams, with SEO, content and AI visibility templates
Pricing Freemium
Starting price $37/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Content optimisation Keyword research Reporting
About Gumloop is an AI agent builder made by Gumloop, a Y Combinator company founded in 2023. Teams describe a task in plain language and Gumloop builds an agent that connects to their business apps, runs on triggers and produces outputs such as documents, dashboards and web apps. It is aimed at marketing, sales, support and operations teams that want to automate work without engineering help. Gumloop publishes ready-made… Read more
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L Recommended by SMC
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AI agent for teams that handles email, meetings, reports and tasks across apps
Pricing Paid
Starting price $29.99/month
Free trial Yes Features AI assistants Workflow automation Reporting
About Lindy is an AI agent platform made by Lindy, which positions its product as an AI employee for teams. It connects to a team's tools, learns how they work and carries out tasks, and is used by marketing, sales, operations and agency teams to take routine work off their plates. For marketing work, Lindy can run scheduled routines such as daily briefings and weekly reports, investigate changes like a spike in ad spend,… Read more
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M Recommended by SMC
No reviews yet
Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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N Recommended by SMC
No reviews yet
Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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S Recommended by SMC
No reviews yet
Competitor research tool showing rival keywords, Google Ads history and backlinks
Pricing Paid
Starting price $39/month
Headquarters Scottsdale, USA Features Competitor research Keyword research PPC management Rank tracking Backlinks Reporting
About SpyFu is a competitor research platform for SEO and Google Ads, made by SpyFu, a company based in Scottsdale, Arizona. It is used by marketers, agencies and PPC managers who want to see which keywords competitors rank for and buy, and how that has changed over time. On the SEO side, SpyFu shows the organic keywords a domain ranks for, the backlinks and content behind those rankings, and SERP analysis for individual… Read more
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Z Recommended by SMC
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No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables
Pricing Freemium
Starting price $29.99/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Reporting
About Zapier is a no-code automation platform made by Zapier, a fully remote company founded in 2011. Marketing teams, agencies and freelancers use it to connect the tools they already use and automate routine tasks through workflows called Zaps. For search marketing work, Zapier connects over 9,000 apps, including analytics, ad platforms, CRMs, form tools, spreadsheets and SEO software, so teams can automate lead… Read more
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A Recommended by SMC
No reviews yet
Daily and on-demand rank tracking for agencies and enterprise SEO teams
Pricing Paid
Starting price €224/month
Headquarters Aarhus, Denmark Features Rank tracking AI search visibility Competitor research Reporting
About AccuRanker is a rank tracking platform made by AccuRanker, a company based in Aarhus, Denmark, that launched in March 2013. It is built for SEO agencies and in-house enterprise teams that need to monitor keyword positions at scale, often across millions of keywords collected every day. The core product tracks rankings on Google and Bing, with daily updates and on-demand refreshes when a team needs fresh data. Users… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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AW Recommended by SMC
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Rank tracking, SERP analysis and AI visibility tracking with white-label reports
Pricing Paid
Starting price $139/month
Free trial Yes
Headquarters Craiova, Romania Features Rank tracking AI search visibility Competitor research Reporting
About Advanced Web Ranking (AWR) is a rank tracking and SERP analysis platform made by Caphyon, a software company whose founders started it in 2002. It is used by SEO agencies, enterprise teams and freelance consultants, and agency plans include unlimited projects, users and reports. AWR tracks rankings daily, weekly or on demand across Google, YouTube, Amazon and country-specific engines such as Baidu and Naver, by… Read more
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A Recommended by SMC
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White-label client reporting and dashboards for marketing and SEO agencies
Pricing Paid
Starting price $20/client/month (billed annually)
Free trial Yes
Headquarters Toronto, Canada Features Reporting Dashboards Rank tracking AI search visibility Analytics
About AgencyAnalytics is a client reporting and analytics platform for marketing agencies, made by AgencyAnalytics, a Canadian company founded in 2010. It pulls data from more than 90 marketing platforms into live dashboards, automated white-label reports and a branded client portal, so agencies can show clients how their SEO, paid search and social work is performing. For SEO reporting, it connects to Google Search… Read more
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A Recommended by SMC
No reviews yet
AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixes
Pricing Freemium
Starting price $295/month
Headquarters San Francisco, USA Features AI search visibility Competitor research Content optimisation Dashboards Reporting
About AthenaHQ is an answer engine optimisation (AEO) and generative engine optimisation (GEO) platform from a San Francisco company that went through Y Combinator. It is built for marketing teams, including SEO, PR, content and brand marketers, as well as agencies and enterprises. The platform tracks how a brand appears across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok,… Read more
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B Recommended by SMC
No reviews yet
Agentic marketing platform for improving how AI represents enterprise brands
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Competitor research Content optimisation Analytics PPC management
About Bluefish is an agentic marketing platform that helps enterprise brands improve how AI systems represent and recommend them. The New York company was co-founded in 2024 by CEO Alex Sherman, and it works mainly with large brands, stating that more than 10% of the Fortune 500 are customers. It is designed for whole marketing organisations, including brand, content, search, PR, social, paid media and retail teams. The… Read more
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B Recommended by SMC
No reviews yet
Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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B Recommended by SMC
No reviews yet
Outreach CRM and media list building for digital PR and link building teams
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Austin, USA Features Digital PR and outreach Backlinks Reporting
About BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation. The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less… Read more
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C Recommended by SMC
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Feed management, marketplace listings and Google Ads automation for ecommerce
Pricing Paid
Free trial Yes
Headquarters Utrecht, Netherlands Features Product feeds PPC management
About Channable is an ecommerce platform for product feed management, marketplace listings and PPC automation, based in Utrecht and founded in 2014. It is used by online retailers, brands and agencies that advertise large product catalogues across many channels. The platform imports product data and lets teams build rules that clean, enrich and filter it before sending feeds to more than 3,000 advertising channels and… Read more
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C Recommended by SMC
No reviews yet
Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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C Recommended by SMC
No reviews yet
Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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DS Recommended by SMC
No reviews yet
Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
No reviews yet
Product feed management and optimisation for Google Shopping, marketplaces and ad channels
Pricing Paid
Starting price $64/month
Free trial Yes Features Product feeds PPC management
About DataFeedWatch is a product feed management platform for online retailers and the agencies that run their shopping campaigns. It started in 2013, merged with Cart.com in 2022 and joined Revmatics in 2026, where it continues as a supported brand. The platform takes product data from ecommerce platforms such as Shopify, Magento and WooCommerce and turns it into feeds for more than 2,000 channels, including Google… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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