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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

5 software · based in Mountain View, USA, London, UK, Palo Alto, USA

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5 software
  1. GS

    Google Search Console

    No reviews yet

    Analytics, Technical monitoring, Page speed · Free

    Free Google tool that reports search performance, indexing and site issues for a website

  2. L

    Lumar

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Enterprise

    Website optimisation platform for technical SEO, AI search readiness and site health

  3. Q

    Quattr

    No reviews yet

    AI search visibility, Site auditing, Page speed · Enterprise

    Enterprise platform for AI search citations, technical SEO, content and internal linking

  4. SF

    Crawling, Site auditing, Page speed · Freemium · from £199/year

    Desktop website crawler for technical SEO audits on Windows, macOS and Linux

  5. S

    Sitebulb

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Paid · from £95/month · Free trial

    Website crawler and technical SEO auditing tool, available on desktop and in the cloud

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.