Google Search Console
Free Google tool that reports search performance, indexing and site issues for a website
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
5 software · based in Mountain View, USA, London, UK, Palo Alto, USA
Free Google tool that reports search performance, indexing and site issues for a website
Website optimisation platform for technical SEO, AI search readiness and site health
Enterprise platform for AI search citations, technical SEO, content and internal linking
Desktop website crawler for technical SEO audits on Windows, macOS and Linux
Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.