All in One SEO (AIOSEO)
WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
10 software · based in Mountain View, USA, Gurugram, India, Guelph, Canada
WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO
Automated on-page SEO using Google Search Console data, from titles to schema
Free Google tool that reports search performance, indexing and site issues for a website
WordPress SEO plugin with schema, keyword tracking and AI content tools
Enterprise schema markup and content knowledge graph platform for search and AI
Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Knowledge graph and structured data platform for visibility in search and AI assistants
AI search growth platform for tracking and improving visibility in AI answers
Listings, local search and AI search visibility platform for multi-location brands
WordPress SEO plugin for on-page optimisation, structured data and AI drafted metadata
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.