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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

10 software · based in Mountain View, USA, Gurugram, India, Guelph, Canada

FiltersRefine your results
10 software
  1. AI

    Content optimisation, Schema and structured data, Local SEO · Freemium · from $49.50/year

    WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO

  2. C

    ClickRank

    No reviews yet

    Content optimisation, Schema and structured data, AI search visibility · Paid · from $59/month

    Automated on-page SEO using Google Search Console data, from titles to schema

  3. GS

    Google Search Console

    No reviews yet

    Analytics, Technical monitoring, Page speed · Free

    Free Google tool that reports search performance, indexing and site issues for a website

  4. RM

    Rank Math

    No reviews yet

    Content optimisation, Schema and structured data, Rank tracking · Freemium · from $5.59/month

    WordPress SEO plugin with schema, keyword tracking and AI content tools

  5. SA

    Schema App

    No reviews yet

    Schema and structured data, AI search visibility, Analytics · Enterprise

    Enterprise schema markup and content knowledge graph platform for search and AI

  6. S

    Sitebulb

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Paid · from £95/month · Free trial

    Website crawler and technical SEO auditing tool, available on desktop and in the cloud

  7. W

    WordLift

    No reviews yet

    Schema and structured data, AI search visibility, Ecommerce SEO · Paid · from €799/month

    Knowledge graph and structured data platform for visibility in search and AI assistants

  8. W

    Writesonic

    No reviews yet

    AI search visibility, Content optimisation, Rank tracking · Paid · from $79/month · Free trial

    AI search growth platform for tracking and improving visibility in AI answers

  9. Y

    Yext

    No reviews yet

    Local SEO, AI search visibility, Schema and structured data · Enterprise

    Listings, local search and AI search visibility platform for multi-location brands

  10. YS

    Yoast SEO

    No reviews yet

    Content optimisation, Schema and structured data, Site auditing · Freemium · from £118.80/year

    WordPress SEO plugin for on-page optimisation, structured data and AI drafted metadata

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.