Bing Webmaster Tools
Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
14 software · based in Redmond, USA, New York, USA, Mountain View, USA
Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Enterprise platform for crawling, log analysis and optimising sites for search and AI
Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Free Google tool that reports search performance, indexing and site issues for a website
Cloud crawler and log analyser for technical SEO on large websites
Website optimisation platform for technical SEO, AI search readiness and site health
Technical SEO platform combining crawl, log and Search Console data for large sites
Desktop website crawler for technical SEO audits on Windows, macOS and Linux
AI search visibility platform with monitoring and an agent-ready version of brand websites
All-in-one SEO software for site audits, rank tracking and backlink monitoring
SEO and GEO suite combining Search Console, GA4, crawling and AI visibility
Tests whether SEO changes worked using Search Console and Analytics data
Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.