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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

14 software · based in Redmond, USA, New York, USA, Mountain View, USA

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14 software
  1. BW

    Bing Webmaster Tools

    No reviews yet

    Analytics, Site auditing, Keyword research · Free

    Free Microsoft tool for Bing search performance, indexing and Copilot citation data

  2. B

    Botify

    No reviews yet

    Crawling, Log analysis, AI search visibility · Enterprise

    Enterprise platform for crawling, log analysis and optimising sites for search and AI

  3. C

    Conductor

    No reviews yet

    AI search visibility, Content optimisation, Technical monitoring · Enterprise

    Enterprise AEO and SEO platform for AI visibility, content and website monitoring

  4. GS

    Google Search Console

    No reviews yet

    Analytics, Technical monitoring, Page speed · Free

    Free Google tool that reports search performance, indexing and site issues for a website

  5. J

    JetOctopus

    No reviews yet

    Crawling, Log analysis, Site auditing · Paid · from €299/month · Free trial

    Cloud crawler and log analyser for technical SEO on large websites

  6. L

    Lumar

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Enterprise

    Website optimisation platform for technical SEO, AI search readiness and site health

  7. O

    Oncrawl

    No reviews yet

    Crawling, Log analysis, Site auditing · Enterprise

    Technical SEO platform combining crawl, log and Search Console data for large sites

  8. SF

    Crawling, Site auditing, Page speed · Freemium · from £199/year

    Desktop website crawler for technical SEO audits on Windows, macOS and Linux

  9. S

    Scrunch

    No reviews yet

    AI search visibility, Competitor research, Analytics · Paid · from $300/month · Free trial

    AI search visibility platform with monitoring and an agent-ready version of brand websites

  10. S

    Seobility

    No reviews yet

    Site auditing, Rank tracking, Backlinks · Freemium · from €59.90/month · Free trial

    All-in-one SEO software for site audits, rank tracking and backlink monitoring

  11. S

    SEOcrawl

    No reviews yet

    AI search visibility, Crawling, Rank tracking · Paid · from €33/month · Free trial

    SEO and GEO suite combining Search Console, GA4, crawling and AI visibility

  12. S

    SEOTesting

    No reviews yet

    Analytics, Reporting, Technical monitoring · Paid · from $50/month · Free trial

    Tests whether SEO changes worked using Search Console and Analytics data

  13. S

    Sitebulb

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Paid · from £95/month · Free trial

    Website crawler and technical SEO auditing tool, available on desktop and in the cloud

  14. S

    Sitechecker

    No reviews yet

    Site auditing, Rank tracking, AI search visibility · Paid · from $79/month · Free trial

    Site audits, rank tracking and AI visibility monitoring for agencies managing many sites

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.