O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
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PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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P Recommended by SMC
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AI assistant that manages and optimises Google Business Profiles for local SEO
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Santa Monica, USA Features Local SEO Rank tracking AI search visibility Reporting
About Paige is local SEO software from Merchynt, a local marketing company based in Santa Monica, California, and founded in 2019. It manages a business's Google Business Profile and related local marketing work, and is designed for business owners without marketing or technical skills, as well as agencies that look after many local clients. Paige optimises the profile description, services and attributes, writes and… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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P Recommended by SMC
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Outreach platform for link building, digital PR and earning citations in AI search answers
Pricing Paid
Starting price $210/month
Free trial Yes Features Digital PR and outreach Backlinks AI search visibility Reporting
About Pitchbox is an outreach platform for link building, digital PR and what the company calls AEO outreach, aimed at getting brands mentioned and cited in AI search answers as well as ranking in search. It is used by SEO agencies, in-house search teams and link builders who run outreach campaigns at volume. The platform finds relevant publishers from a topic, keywords or competitor sites, then pulls contact data with a… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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SA Recommended by SMC
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Enterprise schema markup and content knowledge graph platform for search and AI
Pricing Enterprise
Headquarters Guelph, Canada Features Schema and structured data AI search visibility Analytics
About Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers. The platform organises a company's content, products and expertise into… Read more
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SF Recommended by SMC
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Desktop website crawler for technical SEO audits on Windows, macOS and Linux
Pricing Freemium
Starting price £199/year
Headquarters Henley-on-Thames, UK Features Crawling Site auditing Page speed Technical monitoring
About Screaming Frog SEO Spider is a desktop website crawler made by Screaming Frog, a UK search marketing agency founded in 2010 and based in Henley-on-Thames. It is used by SEO specialists, agencies and in-house teams to audit websites of any size from their own computer. The crawler finds broken links, server errors, redirects, redirect chains and loops, and audits titles, meta descriptions, headings, canonicals,… Read more
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S Recommended by SMC
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SEO and GEO suite combining Search Console, GA4, crawling and AI visibility
Pricing Paid
Starting price €33/month
Free trial Yes
Headquarters Andorra Features AI search visibility Crawling Rank tracking Reporting Dashboards Technical monitoring
About SEOcrawl is an SEO and generative engine optimisation suite from SEOcrawl SL, based in Andorra. It combines Google Search Console, Google Analytics 4, technical crawling and AI visibility tracking in one product, and is used by freelancers, agencies, in-house teams and enterprises. Prompt Tracking and the AI Tracker follow how ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention a brand. The SEO… Read more
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S Recommended by SMC
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Rank tracking, forecasting and AI search tracking built for SEO agencies
Pricing Paid
Starting price €99/month
Headquarters Bucharest, Romania Features Rank tracking AI search visibility Reporting Content writing
About SEOmonitor is an SEO platform for agencies, made by SEOmonitor, a company based in Bucharest, Romania. It combines rank tracking with tools agencies use to plan, forecast and report on organic search work for their clients. The rank tracker monitors keyword positions and visibility, and the platform includes SEO forecasting so agencies can estimate the traffic and business impact of a campaign before it starts.… Read more
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S Recommended by SMC
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SEO audits, white-label reports and an embeddable audit tool for agencies
Pricing Paid Features Site auditing Reporting Crawling Rank tracking Keyword research Backlinks
About SEOptimer is a website audit and SEO reporting tool. It is widely used by agencies, freelancers and small businesses that need quick, readable reports on a website's search performance, both for their own sites and for prospective clients. The core audit scans a page in seconds and returns a prioritised report covering on-page SEO, technical issues, performance, usability and social signals, with recommendations for… Read more
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S Recommended by SMC
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Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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S Recommended by SMC
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Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Pricing Paid
Starting price £95/month
Free trial Yes
Headquarters Biddenden, UK Features Crawling Site auditing Technical monitoring Schema and structured data Page speed
About Sitebulb is a website crawler and technical SEO auditing tool made by Sitebulb Limited, a UK company founded by Patrick Hathaway and Gareth Brown. It launched in 2017 and is used by SEO consultants, agencies and in-house teams who need to audit and explain technical issues on websites of any size. The tool crawls a site and produces audits covering indexability, internal linking, duplicate content, page speed,… Read more
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S Recommended by SMC
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Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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S Recommended by SMC
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Enterprise SERP tracking and analytics for large keyword sets, from Moz
Pricing Enterprise
Headquarters Vancouver, Canada Features Rank tracking SERP data and APIs Competitor research Reporting
About STAT, short for STAT Search Analytics, is an enterprise rank tracking and SERP analytics product owned by Moz. STAT was founded in Vancouver, Canada, and Moz acquired it in 2018 to pair its own keyword and link research tools with STAT's daily ranking data. It is aimed at large brands and agencies that track thousands or millions of keywords across many markets, devices and locations. STAT collects rankings every… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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