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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

39 software · based in New York, USA, San Francisco, USA, London, UK

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39 software · Page 2 of 2
  1. S

    Scrunch

    No reviews yet

    AI search visibility, Competitor research, Analytics · Paid · from $300/month · Free trial

    AI search visibility platform with monitoring and an agent-ready version of brand websites

  2. S

    Searchable

    No reviews yet

    AI search visibility, Analytics, Content optimisation · Paid · from $125/month · Free trial

    Tracks and improves brand visibility and citations across AI search engines

  3. S

    Semji

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Enterprise

    Generative visibility platform for measuring and improving presence in AI and Google

  4. S

    Semrush

    No reviews yet

    Keyword research, Site auditing, Rank tracking · Freemium · from £113/month · Free trial

    Search and AI visibility platform for keyword research, audits, rankings and backlinks

  5. S

    Seobility

    No reviews yet

    Site auditing, Rank tracking, Backlinks · Freemium · from €59.90/month · Free trial

    All-in-one SEO software for site audits, rank tracking and backlink monitoring

  6. Keyword research, Rank tracking, AI search visibility · Paid · from $129/month · Free trial

    SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility

  7. S

    SiteGuru

    No reviews yet

    Site auditing, Reporting, Keyword research · Paid · from $49/month · Free trial

    SEO audit tool that turns site issues into a prioritised to-do list

  8. S

    Siteimprove

    No reviews yet

    Site auditing, AI search visibility, Rank tracking · Enterprise

    Website quality platform covering accessibility, SEO, AI search and analytics

  9. S

    Slate

    No reviews yet

    AI search visibility, Content optimisation, Rank tracking · Paid · from $499/month · Free trial

    Links AI search visibility tracking to SEO content work and page optimisation

  10. S

    SpyFu

    No reviews yet

    Competitor research, Keyword research, PPC management · Paid · from $39/month

    Competitor research tool showing rival keywords, Google Ads history and backlinks

  11. S

    STAT

    No reviews yet

    Rank tracking, SERP data and APIs, Competitor research · Enterprise

    Enterprise SERP tracking and analytics for large keyword sets, from Moz

  12. U

    Ubersuggest

    No reviews yet

    Keyword research, Site auditing, Rank tracking · Freemium · from $29/month · Free trial

    Keyword research, site audit and AI search visibility tool for small businesses

  13. W

    WebCEO

    No reviews yet

    Rank tracking, Keyword research, Site auditing · Paid · from $32/month · Free trial

    SEO tool suite with white-label reporting and client portals for agencies

  14. W

    Wincher

    No reviews yet

    Rank tracking, Keyword research, Competitor research · Paid · Free trial

    Daily rank tracking, keyword research and on-page checks for websites and agencies

  15. Y

    Yext

    No reviews yet

    Local SEO, AI search visibility, Schema and structured data · Enterprise

    Listings, local search and AI search visibility platform for multi-location brands

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.