Twilio Segment
Customer data platform that routes event data to ad, analytics and warehouse tools
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
132 software · based in San Francisco, USA, London, UK, New York, USA
Customer data platform that routes event data to ad, analytics and warehouse tools
Multi-location platform for listings, reviews, local pages and AI search visibility
Keyword research, site audit and AI search visibility tool for small businesses
SEO tool suite with white-label reporting and client portals for agencies
Local SEO software for ranking grids, citations, Google Business Profiles and reviews
Daily rank tracking, keyword research and on-page checks for websites and agencies
Marketing data integration that syncs ads and analytics data into BI tools and AI
Knowledge graph and structured data platform for visibility in search and AI assistants
AI search growth platform for tracking and improving visibility in AI answers
Listings, local search and AI search visibility platform for multi-location brands
WordPress SEO plugin for on-page optimisation, structured data and AI drafted metadata
No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.