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132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

132 software · based in San Francisco, USA, London, UK, New York, USA

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132 software · Page 6 of 6
  1. TS

    Twilio Segment

    No reviews yet

    Tag management, Analytics · Freemium · from $120/month · Free trial

    Customer data platform that routes event data to ad, analytics and warehouse tools

  2. U

    Uberall

    No reviews yet

    Local SEO, AI search visibility, Analytics · Enterprise

    Multi-location platform for listings, reviews, local pages and AI search visibility

  3. U

    Ubersuggest

    No reviews yet

    Keyword research, Site auditing, Rank tracking · Freemium · from $29/month · Free trial

    Keyword research, site audit and AI search visibility tool for small businesses

  4. W

    WebCEO

    No reviews yet

    Rank tracking, Keyword research, Site auditing · Paid · from $32/month · Free trial

    SEO tool suite with white-label reporting and client portals for agencies

  5. W

    Whitespark

    No reviews yet

    Local SEO, Rank tracking, Reporting · Paid · from $1/month

    Local SEO software for ranking grids, citations, Google Business Profiles and reviews

  6. W

    Wincher

    No reviews yet

    Rank tracking, Keyword research, Competitor research · Paid · Free trial

    Daily rank tracking, keyword research and on-page checks for websites and agencies

  7. W

    Windsor.ai

    No reviews yet

    Reporting, Analytics, Dashboards · Freemium · from $19/month · Free trial

    Marketing data integration that syncs ads and analytics data into BI tools and AI

  8. W

    WordLift

    No reviews yet

    Schema and structured data, AI search visibility, Ecommerce SEO · Paid · from €799/month

    Knowledge graph and structured data platform for visibility in search and AI assistants

  9. W

    Writesonic

    No reviews yet

    AI search visibility, Content optimisation, Rank tracking · Paid · from $79/month · Free trial

    AI search growth platform for tracking and improving visibility in AI answers

  10. Y

    Yext

    No reviews yet

    Local SEO, AI search visibility, Schema and structured data · Enterprise

    Listings, local search and AI search visibility platform for multi-location brands

  11. YS

    Yoast SEO

    No reviews yet

    Content optimisation, Schema and structured data, Site auditing · Freemium · from £118.80/year

    WordPress SEO plugin for on-page optimisation, structured data and AI drafted metadata

  12. Z

    Zapier

    No reviews yet

    Workflow automation, Reporting · Freemium · from $29.99/month · Free trial

    No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.