Software listings
132 SEO and search marketing software reviews.
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
132 software · based in San Francisco, USA, London, UK, New York, USA
132 software · Page 1 of 6
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Daily and on-demand rank tracking for agencies and enterprise SEO teamsPaid · from €224/monthAccuRanker
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft AdsPaid · Free trialAdalysis
No reviews yet
PPC managementBid managementReporting
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SEO and AI visibility platform for agencies, from content and links to client reportsPaid · Free trialAdaptify SEO
No reviews yet
Content writingKeyword researchBacklinksAI search visibilityReporting
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Enterprise web and app analytics from Adobe with attribution and anomaly detectionEnterpriseAdobe Analytics
No reviews yet
AnalyticsAttributionReportingDashboards
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Rank tracking, SERP analysis and AI visibility tracking with white-label reportsPaid · from $139/month · Free trialAdvanced Web Ranking
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
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White-label client reporting and dashboards for marketing and SEO agenciesPaid · from $20/client/month (billed annually) · Free trialAgencyAnalytics
No reviews yet
ReportingDashboardsRank trackingAI search visibilityAnalytics
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibilityFreemium · from £23/monthAhrefs
No reviews yet
BacklinksKeyword researchSite auditingRank trackingCompetitor research
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Content platform and expert team for running brand strategy in AI search and SEOEnterprise · Free trialAirOps
No reviews yet
AI search visibilityContent writingContent optimisationCompetitor research
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WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEOFreemium · from $49.50/yearAll in One SEO (AIOSEO)
No reviews yet
Content optimisationSchema and structured dataLocal SEOEcommerce SEORank tracking
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Live Google People Also Ask data for question research and content planningPaid · from $12/monthAlsoAsked
No reviews yet
Keyword researchContent optimisationSERP data and APIs
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Search listening tool that maps the questions and phrases people search forFreemium · from $20/monthAnswerThePublic
No reviews yet
Keyword researchContent optimisationContent writing
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AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixesFreemium · from $295/monthAthenaHQ
No reviews yet
AI search visibilityCompetitor researchContent optimisationDashboardsReporting
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Free Microsoft tool for Bing search performance, indexing and Copilot citation dataFreeBing Webmaster Tools
No reviews yet
AnalyticsSite auditingKeyword researchBacklinksAI search visibility
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Agentic marketing platform for improving how AI represents enterprise brandsEnterpriseBluefish
No reviews yet
AI search visibilityCompetitor researchContent optimisationAnalyticsPPC management
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Enterprise platform for crawling, log analysis and optimising sites for search and AIEnterpriseBotify
No reviews yet
CrawlingLog analysisAI search visibilityEcommerce SEOTechnical monitoring
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Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibilityEnterpriseBrightEdge
No reviews yet
AI search visibilityKeyword researchContent optimisationSite auditingLocal SEO
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Local SEO platform for rank tracking, citations, Google Business Profile and reviewsPaid · from $31/month · Free trialBrightLocal
No reviews yet
Local SEORank trackingAI search visibilityReporting
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Outreach CRM and media list building for digital PR and link building teamsPaid · from $49/month · Free trialBuzzStream
No reviews yet
Digital PR and outreachBacklinksReporting
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Content research, media database and monitoring for content and PR teamsPaid · from $199/month · Free trialBuzzSumo
No reviews yet
Digital PR and outreachCompetitor researchKeyword researchBacklinks
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Call, text and form tracking with AI call analysis for small and mid-sized businessesPaid · from $50/month · Free trialCallRail
No reviews yet
Call trackingAttributionAnalytics
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Feed management, marketplace listings and Google Ads automation for ecommercePaid · Free trialChannable
No reviews yet
Product feedsPPC management
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AI assistant from OpenAI for search research, content drafting and data analysisFreemium · from $8/monthChatGPT
No reviews yet
AI assistantsContent writingKeyword researchAnalytics
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AI assistant from Anthropic for research, long-form content, analysis and codingFreemium · from $20/monthClaude
No reviews yet
AI assistantsContent writingAnalyticsKeyword research
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Data enrichment and AI research workflows for outreach, prospecting and audiencesFreemium · from $185/month · Free trialClay
No reviews yet
Workflow automationDigital PR and outreachCompetitor research
Questions
Software: FAQs
How do I choose the best SEO tools for my team?
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Are free SEO tools good enough for professional work?
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.