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132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

132 software · based in San Francisco, USA, London, UK, New York, USA

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132 software · Page 4 of 6
  1. O

    Optmyzr

    No reviews yet

    PPC management, Bid management, Reporting · Paid · Free trial

    PPC management software for optimising, automating and reporting on paid search accounts

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    Otterly.AI

    No reviews yet

    AI search visibility, Competitor research, Site auditing · Paid · from $29/month · Free trial

    AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers

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    Outrank

    No reviews yet

    Content writing, Keyword research, Backlinks · Paid · from $99/month · Free trial

    AI tool that researches keywords, writes and publishes SEO articles and builds backlinks

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    Paige

    No reviews yet

    Local SEO, Rank tracking, AI search visibility · Paid · from $99/month · Free trial

    AI assistant that manages and optimises Google Business Profiles for local SEO

  5. PA

    Peec AI

    No reviews yet

    AI search visibility, Competitor research, Reporting · Paid · from $95/month · Free trial

    AI search analytics for tracking brand visibility, rankings and sources in AI answers

  6. P

    Perplexity

    No reviews yet

    AI assistants, Content writing, Competitor research · Freemium · from $20/month

    AI answer engine with cited web search, used for research and AI visibility checks

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    Pitchbox

    No reviews yet

    Digital PR and outreach, Backlinks, AI search visibility · Paid · from $210/month · Free trial

    Outreach platform for link building, digital PR and earning citations in AI search answers

  8. PP

    Piwik PRO

    No reviews yet

    Analytics, Tag management, Reporting · Paid · from €36/month · Free trial

    Privacy-focused analytics suite with tag manager and consent management

  9. PV

    Pixis Visibility

    No reviews yet

    AI search visibility, Rank tracking, Site auditing · Freemium · from $100/month

    Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and content

  10. PA

    Plausible Analytics

    No reviews yet

    Analytics, Reporting · Paid · from $9/month · Free trial

    Lightweight, cookie-free web analytics with goals, funnels and Search Console data

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    Profound

    No reviews yet

    AI search visibility, Competitor research, Analytics · Enterprise · Free trial

    AI search visibility platform that tracks and improves how brands appear in AI answers

  12. Q

    Quattr

    No reviews yet

    AI search visibility, Site auditing, Page speed · Enterprise

    Enterprise platform for AI search citations, technical SEO, content and internal linking

  13. RM

    Rank Math

    No reviews yet

    Content optimisation, Schema and structured data, Rank tracking · Freemium · from $5.59/month

    WordPress SEO plugin with schema, keyword tracking and AI content tools

  14. R

    Rankability

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $97/month · Free trial

    AI search visibility and content optimisation platform for SEO agencies

  15. R

    Rankscale

    No reviews yet

    AI search visibility, Competitor research, Site auditing · Paid · from $99/month · Free trial

    AI visibility tracker for brand mentions, citations and sentiment across AI search engines

  16. RA

    Relevance AI

    No reviews yet

    Workflow automation, AI assistants · Enterprise

    Platform for building AI agent teams that automate marketing, sales and ops work

  17. R

    Respona

    No reviews yet

    Digital PR and outreach, Backlinks, Reporting · Paid · from $198/month · Free trial

    Outreach software and managed link placements for link building and digital PR

  18. R

    RightChoice.ai

    No reviews yet

    Local SEO, Rank tracking, AI search visibility · Paid · Free trial

    Google Business Profile management, local rank tracking and AI search monitoring

  19. R

    Rockerbox

    No reviews yet

    Attribution, Analytics, Reporting · Enterprise

    Marketing measurement combining multi-touch attribution, MMM and incrementality tests

  20. RA

    Ruler Analytics

    No reviews yet

    Attribution, Call tracking, Analytics · Paid · from £299/month

    Marketing attribution, call tracking and form tracking that link leads to revenue

  21. SA

    Schema App

    No reviews yet

    Schema and structured data, AI search visibility, Analytics · Enterprise

    Enterprise schema markup and content knowledge graph platform for search and AI

  22. SF

    Crawling, Site auditing, Page speed · Freemium · from £199/year

    Desktop website crawler for technical SEO audits on Windows, macOS and Linux

  23. S

    Scrunch

    No reviews yet

    AI search visibility, Competitor research, Analytics · Paid · from $300/month · Free trial

    AI search visibility platform with monitoring and an agent-ready version of brand websites

  24. SR

    SE Ranking

    No reviews yet

    Rank tracking, Site auditing, Backlinks · Paid · from £95/month · Free trial

    SEO platform for rank tracking, site audits, backlinks and AI search visibility

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.