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132 SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

132 software · based in San Francisco, USA, London, UK, New York, USA

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    Searchable

    No reviews yet

    AI search visibility, Analytics, Content optimisation · Paid · from $125/month · Free trial

    Tracks and improves brand visibility and citations across AI search engines

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    Semji

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Enterprise

    Generative visibility platform for measuring and improving presence in AI and Google

  3. S

    Semrush

    No reviews yet

    Keyword research, Site auditing, Rank tracking · Freemium · from £113/month · Free trial

    Search and AI visibility platform for keyword research, audits, rankings and backlinks

  4. S

    Seobility

    No reviews yet

    Site auditing, Rank tracking, Backlinks · Freemium · from €59.90/month · Free trial

    All-in-one SEO software for site audits, rank tracking and backlink monitoring

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    SEOcrawl

    No reviews yet

    AI search visibility, Crawling, Rank tracking · Paid · from €33/month · Free trial

    SEO and GEO suite combining Search Console, GA4, crawling and AI visibility

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    SEOmator

    No reviews yet

    Site auditing, AI search visibility, Rank tracking · Freemium · from $49/month · Free trial

    AI SEO manager that audits sites for Google and AI search and tracks prompts

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    SEOmonitor

    No reviews yet

    Rank tracking, AI search visibility, Reporting · Paid · from €99/month

    Rank tracking, forecasting and AI search tracking built for SEO agencies

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    SEOptimer

    No reviews yet

    Site auditing, Reporting, Crawling · Paid

    SEO audits, white-label reports and an embeddable audit tool for agencies

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    SEOTesting

    No reviews yet

    Analytics, Reporting, Technical monitoring · Paid · from $50/month · Free trial

    Tests whether SEO changes worked using Search Console and Analytics data

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    SerpApi

    No reviews yet

    SERP data and APIs, Rank tracking, AI search visibility · Freemium · from $25/month

    Real-time search engine results API returning structured JSON data

  11. Keyword research, Rank tracking, AI search visibility · Paid · from $129/month · Free trial

    SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility

  12. S

    Sitebulb

    No reviews yet

    Crawling, Site auditing, Technical monitoring · Paid · from £95/month · Free trial

    Website crawler and technical SEO auditing tool, available on desktop and in the cloud

  13. S

    Sitechecker

    No reviews yet

    Site auditing, Rank tracking, AI search visibility · Paid · from $79/month · Free trial

    Site audits, rank tracking and AI visibility monitoring for agencies managing many sites

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    SiteGuru

    No reviews yet

    Site auditing, Reporting, Keyword research · Paid · from $49/month · Free trial

    SEO audit tool that turns site issues into a prioritised to-do list

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    Siteimprove

    No reviews yet

    Site auditing, AI search visibility, Rank tracking · Enterprise

    Website quality platform covering accessibility, SEO, AI search and analytics

  16. S

    Skai

    No reviews yet

    PPC management, Bid management, Reporting · Enterprise

    Omnichannel ad platform for paid search, retail media and paid social with AI agents

  17. S

    Slate

    No reviews yet

    AI search visibility, Content optimisation, Rank tracking · Paid · from $499/month · Free trial

    Links AI search visibility tracking to SEO content work and page optimisation

  18. S

    SpyFu

    No reviews yet

    Competitor research, Keyword research, PPC management · Paid · from $39/month

    Competitor research tool showing rival keywords, Google Ads history and backlinks

  19. S

    Stape

    No reviews yet

    Tag management, Analytics · Freemium · from $17/month

    Server-side tagging hosting for Google Tag Manager and Conversions API gateways

  20. S

    STAT

    No reviews yet

    Rank tracking, SERP data and APIs, Competitor research · Enterprise

    Enterprise SERP tracking and analytics for large keyword sets, from Moz

  21. S

    Supermetrics

    No reviews yet

    Reporting, Analytics, Dashboards · Paid · from €39/month · Free trial

    Marketing data connectors that move ads, analytics and SEO data into reports and AI tools

  22. S

    Surfer

    No reviews yet

    Content optimisation, Content writing, AI search visibility · Paid · from $49/month

    Content optimisation and AI search visibility tracking for SEO and content teams

  23. T

    Tealium

    No reviews yet

    Tag management, Analytics, Attribution · Enterprise

    Enterprise tag management, server-side data collection and customer data platform

  24. TW

    Triple Whale

    No reviews yet

    Attribution, Analytics, Dashboards · Freemium

    Ecommerce analytics and attribution platform with an AI agent for DTC brands

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.