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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

32 software · based in New York, USA, San Francisco, USA, London, UK

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32 software · Page 1 of 2
  1. A

    AirOps

    No reviews yet

    AI search visibility, Content writing, Content optimisation · Enterprise · Free trial

    Content platform and expert team for running brand strategy in AI search and SEO

  2. AI

    Content optimisation, Schema and structured data, Local SEO · Freemium · from $49.50/year

    WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO

  3. A

    AlsoAsked

    No reviews yet

    Keyword research, Content optimisation, SERP data and APIs · Paid · from $12/month

    Live Google People Also Ask data for question research and content planning

  4. A

    AnswerThePublic

    No reviews yet

    Keyword research, Content optimisation, Content writing · Freemium · from $20/month

    Search listening tool that maps the questions and phrases people search for

  5. A

    AthenaHQ

    No reviews yet

    AI search visibility, Competitor research, Content optimisation · Freemium · from $295/month

    AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixes

  6. B

    Bluefish

    No reviews yet

    AI search visibility, Competitor research, Content optimisation · Enterprise

    Agentic marketing platform for improving how AI represents enterprise brands

  7. B

    BrightEdge

    No reviews yet

    AI search visibility, Keyword research, Content optimisation · Enterprise

    Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibility

  8. C

    Clearscope

    No reviews yet

    Content optimisation, AI search visibility, Keyword research · Paid · from $129/month · Free trial

    Content platform for researching, grading and tracking content in Google and AI search

  9. C

    ClickRank

    No reviews yet

    Content optimisation, Schema and structured data, AI search visibility · Paid · from $59/month

    Automated on-page SEO using Google Search Console data, from titles to schema

  10. C

    Conductor

    No reviews yet

    AI search visibility, Content optimisation, Technical monitoring · Enterprise

    Enterprise AEO and SEO platform for AI visibility, content and website monitoring

  11. D

    DotSuite

    No reviews yet

    Rank tracking, AI search visibility, Competitor research · Paid · from $19/month · Free trial

    Tracks search rankings, competitors and brand visibility across AI platforms

  12. E

    Evertune

    No reviews yet

    AI search visibility, Competitor research, Content optimisation · Paid · from $60/month

    AI brand discovery platform measuring visibility in AI models and running ChatGPT ads

  13. F

    Frase

    No reviews yet

    Content optimisation, Content writing, AI search visibility · Paid · from $39/month · Free trial

    SEO and GEO content platform for research, AI writing and AI visibility tracking

  14. G

    Goodie

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $295/month · Free trial

    AEO platform for AI search visibility, content and revenue attribution

  15. G

    Gumloop

    No reviews yet

    Workflow automation, Content optimisation, Keyword research · Freemium · from $37/month · Free trial

    AI agent builder for marketing teams, with SEO, content and AI visibility templates

  16. M

    MarketMuse

    No reviews yet

    Content optimisation, Keyword research, Competitor research · Freemium · Free trial

    AI content planning tool for content inventories, briefs, topic clusters and optimisation

  17. O

    Otterly.AI

    No reviews yet

    AI search visibility, Competitor research, Site auditing · Paid · from $29/month · Free trial

    AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers

  18. PV

    Pixis Visibility

    No reviews yet

    AI search visibility, Rank tracking, Site auditing · Freemium · from $100/month

    Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and content

  19. Q

    Quattr

    No reviews yet

    AI search visibility, Site auditing, Page speed · Enterprise

    Enterprise platform for AI search citations, technical SEO, content and internal linking

  20. RM

    Rank Math

    No reviews yet

    Content optimisation, Schema and structured data, Rank tracking · Freemium · from $5.59/month

    WordPress SEO plugin with schema, keyword tracking and AI content tools

  21. R

    Rankability

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $97/month · Free trial

    AI search visibility and content optimisation platform for SEO agencies

  22. S

    Searchable

    No reviews yet

    AI search visibility, Analytics, Content optimisation · Paid · from $125/month · Free trial

    Tracks and improves brand visibility and citations across AI search engines

  23. S

    Semji

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Enterprise

    Generative visibility platform for measuring and improving presence in AI and Google

  24. S

    SEOmator

    No reviews yet

    Site auditing, AI search visibility, Rank tracking · Freemium · from $49/month · Free trial

    AI SEO manager that audits sites for Google and AI search and tracks prompts

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.