Clay
Data enrichment and AI research workflows for outreach, prospecting and audiences
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
9 software · based in San Francisco, USA, New York, USA, Prague, Czech Republic
Data enrichment and AI research workflows for outreach, prospecting and audiences
AI agent builder for marketing teams, with SEO, content and AI visibility templates
AI agent for teams that handles email, meetings, reports and tasks across apps
Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Mistral AI's work assistant for web research, deep research reports and agents
Workflow automation tool with AI agents, code steps and self-hosting for data teams
PPC management software for optimising, automating and reporting on paid search accounts
Platform for building AI agent teams that automate marketing, sales and ops work
No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.