S Recommended by SMC
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Website quality platform covering accessibility, SEO, AI search and analytics
Pricing Enterprise
Headquarters Copenhagen, Denmark Features Site auditing AI search visibility Rank tracking Content optimisation Analytics Competitor research
About Siteimprove is a content intelligence platform from Siteimprove, a company founded in Denmark in 2003 by Morten Ebbesen and headquartered in Copenhagen. It brings accessibility, search, content strategy and analytics together for organisations that run large websites, such as public sector bodies, universities and enterprise brands. Its SEO and answer engine optimisation tools find technical SEO problems and content… Read more
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S Recommended by SMC
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Links AI search visibility tracking to SEO content work and page optimisation
Pricing Paid
Starting price $499/month
Free trial Yes Features AI search visibility Content optimisation Rank tracking Competitor research Content writing
About Slate is an AI search and SEO platform from Slate HQ, built for marketing teams that want visibility data and content execution in one place. It finds growth opportunities across SEO, AI search, content and wider web presence, then carries out much of the work itself. Its AI Visibility Tracker runs buying-intent prompts across the main AI engines to measure share of voice, mentions and citations, traces AI answers… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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Y Recommended by SMC
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Listings, local search and AI search visibility platform for multi-location brands
Pricing Enterprise
Headquarters New York, USA Features Local SEO AI search visibility Schema and structured data Competitor research Analytics
About Yext is a marketing platform from Yext, a New York company founded in 2006. It is built for large and multi-location brands that need accurate business information across search engines, maps, directories, review sites and AI models. Its Knowledge Graph holds verified brand and location data and acts as the reference for everything the platform publishes. For local SEO, Yext Listings sends that data directly to more… Read more
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YS Recommended by SMC
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WordPress SEO plugin for on-page optimisation, structured data and AI drafted metadata
Pricing Freemium
Starting price £118.80/year
Headquarters Wijchen, Netherlands Features Content optimisation Schema and structured data Site auditing Content writing
About Yoast SEO is a WordPress plugin for on page and technical SEO, made by Yoast BV, a company founded by Joost de Valk in 2010 and based in Wijchen, the Netherlands. It is used by site owners, bloggers, content teams and agencies running WordPress sites, with a free version and a paid Premium version. The plugin gives real time SEO and readability feedback while writing, checks posts against up to five keyphrases,… Read more
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A Recommended by SMC
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Daily and on-demand rank tracking for agencies and enterprise SEO teams
Pricing Paid
Starting price €224/month
Headquarters Aarhus, Denmark Features Rank tracking AI search visibility Competitor research Reporting
About AccuRanker is a rank tracking platform made by AccuRanker, a company based in Aarhus, Denmark, that launched in March 2013. It is built for SEO agencies and in-house enterprise teams that need to monitor keyword positions at scale, often across millions of keywords collected every day. The core product tracks rankings on Google and Bing, with daily updates and on-demand refreshes when a team needs fresh data. Users… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AW Recommended by SMC
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Rank tracking, SERP analysis and AI visibility tracking with white-label reports
Pricing Paid
Starting price $139/month
Free trial Yes
Headquarters Craiova, Romania Features Rank tracking AI search visibility Competitor research Reporting
About Advanced Web Ranking (AWR) is a rank tracking and SERP analysis platform made by Caphyon, a software company whose founders started it in 2002. It is used by SEO agencies, enterprise teams and freelance consultants, and agency plans include unlimited projects, users and reports. AWR tracks rankings daily, weekly or on demand across Google, YouTube, Amazon and country-specific engines such as Baidu and Naver, by… Read more
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A Recommended by SMC
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White-label client reporting and dashboards for marketing and SEO agencies
Pricing Paid
Starting price $20/client/month (billed annually)
Free trial Yes
Headquarters Toronto, Canada Features Reporting Dashboards Rank tracking AI search visibility Analytics
About AgencyAnalytics is a client reporting and analytics platform for marketing agencies, made by AgencyAnalytics, a Canadian company founded in 2010. It pulls data from more than 90 marketing platforms into live dashboards, automated white-label reports and a branded client portal, so agencies can show clients how their SEO, paid search and social work is performing. For SEO reporting, it connects to Google Search… Read more
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A Recommended by SMC
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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A Recommended by SMC
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Live Google People Also Ask data for question research and content planning
Pricing Paid
Starting price $12/month
Headquarters Norwich, UK Features Keyword research Content optimisation SERP data and APIs
About AlsoAsked is a keyword and question research tool made by Candour, a search marketing agency based in Norwich, UK. It is built for SEOs, content writers and strategists who want to understand the questions people ask around a topic and how Google groups them. The tool pulls live "People Also Ask" data from Google and displays it as a visual graph of connected questions, which helps with topic clustering, search… Read more
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A Recommended by SMC
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Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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BW Recommended by SMC
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Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Pricing Free
Headquarters Redmond, USA Features Analytics Site auditing Keyword research Backlinks AI search visibility Technical monitoring
About Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console. The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps,… Read more
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B Recommended by SMC
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Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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G Recommended by SMC
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AI agent builder for marketing teams, with SEO, content and AI visibility templates
Pricing Freemium
Starting price $37/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Content optimisation Keyword research Reporting
About Gumloop is an AI agent builder made by Gumloop, a Y Combinator company founded in 2023. Teams describe a task in plain language and Gumloop builds an agent that connects to their business apps, runs on triggers and produces outputs such as documents, dashboards and web apps. It is aimed at marketing, sales, support and operations teams that want to automate work without engineering help. Gumloop publishes ready-made… Read more
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I Recommended by SMC
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Local SEO and AI visibility audits that agencies use to win and report on clients
Pricing Enterprise
Headquarters Derby, UK Features Site auditing Local SEO AI search visibility Competitor research Reporting
About Insites is an audit platform from Insites Technologies Ltd, based in Derby, UK. It is built for marketing agencies, sales teams and partners such as directories, web hosts and telecoms providers that sell digital services to small and local businesses, and need clear evidence of where a prospect's online presence falls short. An audit runs in about 60 seconds and covers SEO, local SEO, AI search visibility,… Read more
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J Recommended by SMC
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Cloud crawler and log analyser for technical SEO on large websites
Pricing Paid
Starting price €299/month
Free trial Yes
Headquarters Tallinn, Estonia Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About JetOctopus is a cloud based technical SEO crawler and log analyser made by Jet Octopus OÜ, based in Tallinn, Estonia. It is aimed at large websites where indexation problems affect revenue, including ecommerce and marketplace sites, agencies managing multiple domains and independent technical SEO consultants. The crawler handles large sites quickly and includes a JavaScript crawler that shows how bots render pages,… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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LF Recommended by SMC
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI search
Pricing Paid
Starting price $24.99/month
Free trial Yes Features Local SEO Rank tracking AI search visibility Reporting
About Local Falcon is a local rank tracking platform made by Local Falcon LLC, built around geo-grid scans that show how a business ranks at many points across a map. It is used by local SEO agencies, multi-location brands and businesses that rely on Google Maps visibility. Scans run on Google Maps and Apple Maps with grid sizes from 3x3 to 21x21, and results are summarised with metrics such as Share of Local Voice and… Read more
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L Recommended by SMC
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Website optimisation platform for technical SEO, AI search readiness and site health
Pricing Enterprise
Headquarters London, UK Features Crawling Site auditing Technical monitoring AI search visibility Page speed
About Lumar is a website optimisation platform for technical SEO, AI search visibility, site speed and web accessibility. It was founded in 2010 as Deepcrawl and renamed Lumar in 2022. It is built for enterprise SEO teams, digital teams and developers who look after large or complex websites. The platform is organised into several apps. Analyze crawls and audits websites at scale with built in reports and prioritisation.… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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