Search Marketing Club

Software listings

SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

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32 software · based in New York, USA, San Francisco, USA, London, UK

32 software · Page 1 of 2

Categories: Content optimisation Clear all

Content platform and expert team for running brand strategy in AI search and SEOEnterprise · Free trial

AI search visibilityContent writingContent optimisationCompetitor research

All in One SEO (AIOSEO)

WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEOFreemium · from $49.50/year

Content optimisationSchema and structured dataLocal SEOEcommerce SEORank tracking

Live Google People Also Ask data for question research and content planningPaid · from $12/month

Keyword researchContent optimisationSERP data and APIs

AnswerThePublic

Search listening tool that maps the questions and phrases people search forFreemium · from $20/month

Keyword researchContent optimisationContent writing

AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixesFreemium · from $295/month

AI search visibilityCompetitor researchContent optimisationDashboardsReporting

Agentic marketing platform for improving how AI represents enterprise brandsEnterprise

AI search visibilityCompetitor researchContent optimisationAnalyticsPPC management

Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibilityEnterprise

AI search visibilityKeyword researchContent optimisationSite auditingLocal SEO

Content platform for researching, grading and tracking content in Google and AI searchPaid · from $129/month · Free trial

Content optimisationAI search visibilityKeyword researchContent writing

Automated on-page SEO using Google Search Console data, from titles to schemaPaid · from $59/month

Content optimisationSchema and structured dataAI search visibilityAnalytics

Enterprise AEO and SEO platform for AI visibility, content and website monitoringEnterprise

AI search visibilityContent optimisationTechnical monitoringKeyword researchContent writing

Tracks search rankings, competitors and brand visibility across AI platformsPaid · from $19/month · Free trial

Rank trackingAI search visibilityCompetitor researchContent optimisation

AI brand discovery platform measuring visibility in AI models and running ChatGPT adsPaid · from $60/month

AI search visibilityCompetitor researchContent optimisationSite auditingPPC management

SEO and GEO content platform for research, AI writing and AI visibility trackingPaid · from $39/month · Free trial

Content optimisationContent writingAI search visibilityKeyword research

AEO platform for AI search visibility, content and revenue attributionPaid · from $295/month · Free trial

AI search visibilityContent optimisationContent writingAnalyticsAttribution

AI agent builder for marketing teams, with SEO, content and AI visibility templatesFreemium · from $37/month · Free trial

Workflow automationContent optimisationKeyword researchReporting

AI content planning tool for content inventories, briefs, topic clusters and optimisationFreemium · Free trial

Content optimisationKeyword researchCompetitor researchContent writing

AI search monitoring and GEO tool for tracking brand mentions and citations in AI answersPaid · from $29/month · Free trial

AI search visibilityCompetitor researchSite auditingContent optimisationReporting

Pixis Visibility

Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and contentFreemium · from $100/month

AI search visibilityRank trackingSite auditingKeyword researchContent optimisation

Enterprise platform for AI search citations, technical SEO, content and internal linkingEnterprise

AI search visibilitySite auditingPage speedContent optimisationRank tracking

WordPress SEO plugin with schema, keyword tracking and AI content toolsFreemium · from $5.59/month

Content optimisationSchema and structured dataRank trackingContent writing

Rankability

AI search visibility and content optimisation platform for SEO agenciesPaid · from $97/month · Free trial

AI search visibilityContent optimisationContent writingSite auditingKeyword research

Tracks and improves brand visibility and citations across AI search enginesPaid · from $125/month · Free trial

AI search visibilityAnalyticsContent optimisationSite auditingCompetitor research

Generative visibility platform for measuring and improving presence in AI and GoogleEnterprise

AI search visibilityContent optimisationContent writingRank trackingCompetitor research

AI SEO manager that audits sites for Google and AI search and tracks promptsFreemium · from $49/month · Free trial

Site auditingAI search visibilityRank trackingContent optimisation

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.