Software listings
Clay alternatives.
Tools that do what Clay does, compared by pricing, free trial and member rating.
52 tools · 15 with a free plan · 32 with a free trial
52 tools · Page 1 of 3
B
Content research, media database and monitoring for content and PR teamsPaid · from $199/month · Free trialBuzzSumo
No reviews yet
Digital PR and outreachCompetitor researchKeyword researchBacklinks
A
Daily and on-demand rank tracking for agencies and enterprise SEO teamsPaid · from €224/monthAccuRanker
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
AW
Rank tracking, SERP analysis and AI visibility tracking with white-label reportsPaid · from $139/month · Free trialAdvanced Web Ranking
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
A
SEO and marketing platform for backlinks, keywords, site audits and AI brand visibilityFreemium · from £23/monthAhrefs
No reviews yet
BacklinksKeyword researchSite auditingRank trackingCompetitor research
A
Content platform and expert team for running brand strategy in AI search and SEOEnterprise · Free trialAirOps
No reviews yet
AI search visibilityContent writingContent optimisationCompetitor research
A
AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixesFreemium · from $295/monthAthenaHQ
No reviews yet
AI search visibilityCompetitor researchContent optimisationDashboardsReporting
B
Agentic marketing platform for improving how AI represents enterprise brandsEnterpriseBluefish
No reviews yet
AI search visibilityCompetitor researchContent optimisationAnalyticsPPC management
B
Outreach CRM and media list building for digital PR and link building teamsPaid · from $49/month · Free trialBuzzStream
No reviews yet
Digital PR and outreachBacklinksReporting
C
Marketplace for buying guest posts, sponsored articles and links on vetted websitesPaidCollaborator.pro
No reviews yet
BacklinksDigital PR and outreach
D
Tracks search rankings, competitors and brand visibility across AI platformsPaid · from $19/month · Free trialDotSuite
No reviews yet
Rank trackingAI search visibilityCompetitor researchContent optimisation
E
AI brand discovery platform measuring visibility in AI models and running ChatGPT adsPaid · from $60/monthEvertune
No reviews yet
AI search visibilityCompetitor researchContent optimisationSite auditingPPC management
G
AI assistant from xAI with real-time X and web search for research and contentFreemiumGrok
No reviews yet
AI assistantsContent writingCompetitor research
G
AI agent builder for marketing teams, with SEO, content and AI visibility templatesFreemium · from $37/month · Free trialGumloop
No reviews yet
Workflow automationContent optimisationKeyword researchReporting
I
Local SEO and AI visibility audits that agencies use to win and report on clientsEnterpriseInsites
No reviews yet
Site auditingLocal SEOAI search visibilityCompetitor researchReporting
KE
Browser extension showing keyword volume, CPC and competition data on search pagesFreemium · from $7/monthKeywords Everywhere
No reviews yet
Keyword researchCompetitor researchBacklinks
L
AI agent for teams that handles email, meetings, reports and tasks across appsPaid · from $29.99/month · Free trialLindy
No reviews yet
AI assistantsWorkflow automationReporting
L
AI search analytics for keyword rankings, citations and share of voice in AI answersPaid · from $79/month · Free trialLLMrefs
No reviews yet
AI search visibilityRank trackingKeyword researchCompetitor researchReporting
M
Backlink index and link intelligence with Trust Flow and Citation Flow metricsPaid · from £39.99/monthMajestic
No reviews yet
BacklinksCompetitor researchSERP data and APIs
M
Visual automation platform for connecting SEO, ads and reporting tools with AI stepsFreemium · from $9/monthMake
No reviews yet
Workflow automationReportingDashboards
M
Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinksFreemiumMangools
No reviews yet
Keyword researchRank trackingBacklinksCompetitor researchAI search visibility
M
AI content planning tool for content inventories, briefs, topic clusters and optimisationFreemium · Free trialMarketMuse
No reviews yet
Content optimisationKeyword researchCompetitor researchContent writing
MV
Mistral AI's work assistant for web research, deep research reports and agentsFreemium · from $14.99/monthMistral Vibe
No reviews yet
AI assistantsContent writingWorkflow automation
MP
SEO toolset for keyword research, link analysis, site crawls and AI visibility trackingPaid · from $49/month · Free trialMoz Pro
No reviews yet
Keyword researchBacklinksRank trackingSite auditingAI search visibility
N
Workflow automation tool with AI agents, code steps and self-hosting for data teamsFreemium · from €20/month · Free trialn8n
No reviews yet
Workflow automationReportingSERP data and APIs
How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.
Compare Clay alternatives.
| Tool | Rating | Reviews | Pricing | From | Free trial |
|---|---|---|---|---|---|
| BuzzSumo | – | – | Paid | $199/month | Yes |
| AccuRanker | – | – | Paid | €224/month | – |
| Advanced Web Ranking | – | – | Paid | $139/month | Yes |
| Ahrefs | – | – | Freemium | £23/month | – |
| AirOps | – | – | Enterprise | – | Yes |
| AthenaHQ | – | – | Freemium | $295/month | – |
| Bluefish | – | – | Enterprise | – | – |
| BuzzStream | – | – | Paid | $49/month | Yes |
| Collaborator.pro | – | – | Paid | – | – |
| DotSuite | – | – | Paid | $19/month | Yes |
Questions
Clay alternatives: FAQs
How many Clay alternatives are listed?
52 are listed on Search Marketing Club.
Are any of them free?
Yes. 15 have a free plan or a free tier.
Which have a free trial?
32 of the 52 offer a free trial.
How are tools ranked here?
Tools that share the most categories come first. Tools on the Software Pro plan are shown first, and paying never changes reviews or ratings.
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