S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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S Recommended by SMC
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Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters Gibraltar Features Site auditing Rank tracking AI search visibility Technical monitoring Analytics Reporting
About Sitechecker is an SEO platform operated by Cyber Circus Limited and launched in 2016. It is designed for agencies and consultants who look after many client websites and want technical health, rankings and search data for all of them in one dashboard. The site audit crawls each website for technical issues and monitors changes to titles, content and overall site health, with alerts for ranking drops, critical errors… Read more
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S Recommended by SMC
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Competitor research tool showing rival keywords, Google Ads history and backlinks
Pricing Paid
Starting price $39/month
Headquarters Scottsdale, USA Features Competitor research Keyword research PPC management Rank tracking Backlinks Reporting
About SpyFu is a competitor research platform for SEO and Google Ads, made by SpyFu, a company based in Scottsdale, Arizona. It is used by marketers, agencies and PPC managers who want to see which keywords competitors rank for and buy, and how that has changed over time. On the SEO side, SpyFu shows the organic keywords a domain ranks for, the backlinks and content behind those rankings, and SERP analysis for individual… Read more
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S Recommended by SMC
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Enterprise SERP tracking and analytics for large keyword sets, from Moz
Pricing Enterprise
Headquarters Vancouver, Canada Features Rank tracking SERP data and APIs Competitor research Reporting
About STAT, short for STAT Search Analytics, is an enterprise rank tracking and SERP analytics product owned by Moz. STAT was founded in Vancouver, Canada, and Moz acquired it in 2018 to pair its own keyword and link research tools with STAT's daily ranking data. It is aimed at large brands and agencies that track thousands or millions of keywords across many markets, devices and locations. STAT collects rankings every… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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W Recommended by SMC
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SEO tool suite with white-label reporting and client portals for agencies
Pricing Paid
Starting price $32/month
Free trial Yes Features Rank tracking Keyword research Site auditing Backlinks Reporting Competitor research
About WebCEO is an SEO and digital marketing tool suite from WebCEO LLC. It is aimed at agencies and in-house teams that need to analyse sites, report to clients and generate leads, and it also offers a do-it-yourself SEO checklist for smaller businesses. The suite includes rank tracking, keyword research, site audits, an SEO content checker, internal link analysis and a backlink checker, along with toxic link detection,… Read more
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W Recommended by SMC
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Knowledge graph and structured data platform for visibility in search and AI assistants
Pricing Paid
Starting price €799/month
Headquarters Rome, Italy Features Schema and structured data AI search visibility Ecommerce SEO Content optimisation
About WordLift is an AI discovery platform that helps brands get found and recommended by search engines and AI assistants. It is made by WordLift srl, based in Rome, Italy, and founded in 2017. It is used by publishers, ecommerce and retail businesses and agencies working on structured data and entity based SEO. The platform builds a dynamic knowledge graph from a site's content and data, linking entities through… Read more
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Y Recommended by SMC
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Listings, local search and AI search visibility platform for multi-location brands
Pricing Enterprise
Headquarters New York, USA Features Local SEO AI search visibility Schema and structured data Competitor research Analytics
About Yext is a marketing platform from Yext, a New York company founded in 2006. It is built for large and multi-location brands that need accurate business information across search engines, maps, directories, review sites and AI models. Its Knowledge Graph holds verified brand and location data and acts as the reference for everything the platform publishes. For local SEO, Yext Listings sends that data directly to more… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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A Recommended by SMC
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Live Google People Also Ask data for question research and content planning
Pricing Paid
Starting price $12/month
Headquarters Norwich, UK Features Keyword research Content optimisation SERP data and APIs
About AlsoAsked is a keyword and question research tool made by Candour, a search marketing agency based in Norwich, UK. It is built for SEOs, content writers and strategists who want to understand the questions people ask around a topic and how Google groups them. The tool pulls live "People Also Ask" data from Google and displays it as a visual graph of connected questions, which helps with topic clustering, search… Read more
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A Recommended by SMC
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Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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BW Recommended by SMC
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Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Pricing Free
Headquarters Redmond, USA Features Analytics Site auditing Keyword research Backlinks AI search visibility Technical monitoring
About Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console. The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps,… Read more
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B Recommended by SMC
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Enterprise platform for crawling, log analysis and optimising sites for search and AI
Pricing Enterprise Features Crawling Log analysis AI search visibility Ecommerce SEO Technical monitoring Site auditing
About Botify is an enterprise search optimisation platform founded in 2012 by Adrien Menard, Thomas Grange and a third co-founder. It is used by large ecommerce, publishing and enterprise websites that want their content crawled, indexed and recommended by search engines and AI tools. The company has offices in New York, London, Paris, Singapore, Sydney and Tokyo. The platform is grouped into three areas. AI Readiness… Read more
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B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
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Data enrichment and AI research workflows for outreach, prospecting and audiences
Pricing Freemium
Starting price $185/month
Free trial Yes
Headquarters New York, USA Features Workflow automation Digital PR and outreach Competitor research
About Clay is a go-to-market data and workflow platform made by Clay, a New York company. It combines access to many data providers with AI research agents and automation, and is used by sales, marketing and RevOps teams, as well as agencies running outreach and link building campaigns. For search marketing and digital PR, Clay is used to build prospect lists of sites, publishers, journalists and companies, enrich them… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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G Recommended by SMC
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AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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G Recommended by SMC
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AI agent builder for marketing teams, with SEO, content and AI visibility templates
Pricing Freemium
Starting price $37/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Content optimisation Keyword research Reporting
About Gumloop is an AI agent builder made by Gumloop, a Y Combinator company founded in 2023. Teams describe a task in plain language and Gumloop builds an agent that connects to their business apps, runs on triggers and produces outputs such as documents, dashboards and web apps. It is aimed at marketing, sales, support and operations teams that want to automate work without engineering help. Gumloop publishes ready-made… Read more
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J Recommended by SMC
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Cloud crawler and log analyser for technical SEO on large websites
Pricing Paid
Starting price €299/month
Free trial Yes
Headquarters Tallinn, Estonia Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About JetOctopus is a cloud based technical SEO crawler and log analyser made by Jet Octopus OÜ, based in Tallinn, Estonia. It is aimed at large websites where indexation problems affect revenue, including ecommerce and marketplace sites, agencies managing multiple domains and independent technical SEO consultants. The crawler handles large sites quickly and includes a JavaScript crawler that shows how bots render pages,… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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L Recommended by SMC
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Website optimisation platform for technical SEO, AI search readiness and site health
Pricing Enterprise
Headquarters London, UK Features Crawling Site auditing Technical monitoring AI search visibility Page speed
About Lumar is a website optimisation platform for technical SEO, AI search visibility, site speed and web accessibility. It was founded in 2010 as Deepcrawl and renamed Lumar in 2022. It is built for enterprise SEO teams, digital teams and developers who look after large or complex websites. The platform is organised into several apps. Analyze crawls and audits websites at scale with built in reports and prioritisation.… Read more
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M Recommended by SMC
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Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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O Recommended by SMC
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Technical SEO platform combining crawl, log and Search Console data for large sites
Pricing Enterprise Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About Oncrawl is a cloud based technical SEO platform for large and complex websites. It was created in France and has been part of BrightEdge since 2022, while continuing to operate under its own brand. It is aimed at enterprise SEO teams, ecommerce sites and agencies that need unsampled data on how search engines and AI bots treat their sites. The Crawler runs technical audits, tracks site health over time and analyses… Read more
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