A Recommended by SMC
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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PV Recommended by SMC
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Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and content
Pricing Freemium
Starting price $100/month Features AI search visibility Rank tracking Site auditing Keyword research Content optimisation Reporting
About Pixis Visibility is a combined SEO and AI search platform from Pixis, a marketing technology company. It is designed for marketing and SEO teams that want to track and improve how their brand appears both in Google results and in AI answers. For AI search it tracks which prompts mention a brand compared with competitors across ChatGPT, Gemini, Perplexity and Claude, shows the full answers and analyses tone and… Read more
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S Recommended by SMC
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Search and AI visibility platform for keyword research, audits, rankings and backlinks
Pricing Freemium
Starting price £113/month
Free trial Yes
Headquarters Boston, USA Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers. For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink… Read more
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S Recommended by SMC
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SEO audits, white-label reports and an embeddable audit tool for agencies
Pricing Paid Features Site auditing Reporting Crawling Rank tracking Keyword research Backlinks
About SEOptimer is a website audit and SEO reporting tool. It is widely used by agencies, freelancers and small businesses that need quick, readable reports on a website's search performance, both for their own sites and for prospective clients. The core audit scans a page in seconds and returns a prioritised report covering on-page SEO, technical issues, performance, usability and social signals, with recommendations for… Read more
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SS Recommended by SMC
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SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility
Pricing Paid
Starting price $129/month
Free trial Yes Features Keyword research Rank tracking AI search visibility Competitor research Site auditing Backlinks
About Similarweb Search Intelligence is the SEO and AI search product from Similarweb, the publicly listed digital data company. It is aimed at SEO managers, marketers, researchers and analysts who want search data alongside Similarweb's traffic and competitor estimates. The SEO tools include keyword research with metrics such as zero-click rate, a daily rank tracker that also reports visibility in Google AI Overviews,… Read more
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U Recommended by SMC
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Keyword research, site audit and AI search visibility tool for small businesses
Pricing Freemium
Starting price $29/month
Free trial Yes Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Ubersuggest is an SEO tool from Neil Patel Digital, the marketing company led by Neil Patel. It is aimed at small businesses, bloggers, freelancers and agencies that want keyword, competitor and audit data at a lower price than larger SEO suites. Ubersuggest offers keyword research with search volume, difficulty and AI keyword suggestions, domain overviews for competitor analysis, backlink data, site audits and rank… Read more
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W Recommended by SMC
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SEO tool suite with white-label reporting and client portals for agencies
Pricing Paid
Starting price $32/month
Free trial Yes Features Rank tracking Keyword research Site auditing Backlinks Reporting Competitor research
About WebCEO is an SEO and digital marketing tool suite from WebCEO LLC. It is aimed at agencies and in-house teams that need to analyse sites, report to clients and generate leads, and it also offers a do-it-yourself SEO checklist for smaller businesses. The suite includes rank tracking, keyword research, site audits, an SEO content checker, internal link analysis and a backlink checker, along with toxic link detection,… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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BW Recommended by SMC
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Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Pricing Free
Headquarters Redmond, USA Features Analytics Site auditing Keyword research Backlinks AI search visibility Technical monitoring
About Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console. The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps,… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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N Recommended by SMC
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Rank tracking and AI visibility monitoring with white-label SEO reports
Pricing Paid
Starting price €79/month
Free trial Yes Features Rank tracking AI search visibility Site auditing Reporting
About Nightwatch is a rank tracker and AI visibility tool for SEO teams, agencies and site owners. The company collects and manages its own search engine and AI platform data rather than relying on third-party providers, and says it has served clients for over a decade. The rank tracker monitors keyword positions across search engines and locations. Nightwatch also tracks how brands appear in AI answers on ChatGPT,… Read more
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Q Recommended by SMC
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Enterprise platform for AI search citations, technical SEO, content and internal linking
Pricing Enterprise
Headquarters Palo Alto, USA Features AI search visibility Site auditing Page speed Content optimisation Rank tracking Reporting
About Quattr is an AI search growth platform from Quattr, Inc., founded by Anurag Singhal. It is built for enterprise SEO, content and growth teams that need to track and grow citations in AI answer engines alongside their Google rankings, and each customer works with an assigned Quattr strategist. AI visibility tracking runs prompts daily across ChatGPT, Google AI Mode, Perplexity, Gemini and Claude, measuring citations,… Read more
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S Recommended by SMC
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All-in-one SEO software for site audits, rank tracking and backlink monitoring
Pricing Freemium
Starting price €59.90/month
Free trial Yes
Headquarters Nuremberg, Germany Features Site auditing Rank tracking Backlinks Keyword research Competitor research Technical monitoring
About Seobility is all-in-one SEO software from Seobility GmbH, based in Nuremberg, Germany. It is aimed at small and medium businesses, freelancers, agencies and local businesses, and is designed to be usable by both beginners and experienced SEO professionals. The website audit crawls a site to find technical problems such as broken links, duplicate content and slow pages, with recommendations for both search and AI… Read more
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S Recommended by SMC
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Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters Gibraltar Features Site auditing Rank tracking AI search visibility Technical monitoring Analytics Reporting
About Sitechecker is an SEO platform operated by Cyber Circus Limited and launched in 2016. It is designed for agencies and consultants who look after many client websites and want technical health, rankings and search data for all of them in one dashboard. The site audit crawls each website for technical issues and monitors changes to titles, content and overall site health, with alerts for ranking drops, critical errors… Read more
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S Recommended by SMC
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SEO audit tool that turns site issues into a prioritised to-do list
Pricing Paid
Starting price $49/month
Free trial Yes Features Site auditing Reporting Keyword research Backlinks Ecommerce SEO Competitor research
About SiteGuru is an SEO audit tool for online marketers, Shopify stores and agencies. Rather than presenting a long list of errors, it turns audit findings into a prioritised task list so teams know which technical, on-page and content fixes to tackle first. Website checks cover content, technical issues, indexation, sitemaps, structured data, page speed, hreflang and Shopify SEO. Performance reports group keywords by… Read more
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S Recommended by SMC
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Competitor research tool showing rival keywords, Google Ads history and backlinks
Pricing Paid
Starting price $39/month
Headquarters Scottsdale, USA Features Competitor research Keyword research PPC management Rank tracking Backlinks Reporting
About SpyFu is a competitor research platform for SEO and Google Ads, made by SpyFu, a company based in Scottsdale, Arizona. It is used by marketers, agencies and PPC managers who want to see which keywords competitors rank for and buy, and how that has changed over time. On the SEO side, SpyFu shows the organic keywords a domain ranks for, the backlinks and content behind those rankings, and SERP analysis for individual… Read more
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A Recommended by SMC
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Daily and on-demand rank tracking for agencies and enterprise SEO teams
Pricing Paid
Starting price €224/month
Headquarters Aarhus, Denmark Features Rank tracking AI search visibility Competitor research Reporting
About AccuRanker is a rank tracking platform made by AccuRanker, a company based in Aarhus, Denmark, that launched in March 2013. It is built for SEO agencies and in-house enterprise teams that need to monitor keyword positions at scale, often across millions of keywords collected every day. The core product tracks rankings on Google and Bing, with daily updates and on-demand refreshes when a team needs fresh data. Users… Read more
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AW Recommended by SMC
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Rank tracking, SERP analysis and AI visibility tracking with white-label reports
Pricing Paid
Starting price $139/month
Free trial Yes
Headquarters Craiova, Romania Features Rank tracking AI search visibility Competitor research Reporting
About Advanced Web Ranking (AWR) is a rank tracking and SERP analysis platform made by Caphyon, a software company whose founders started it in 2002. It is used by SEO agencies, enterprise teams and freelance consultants, and agency plans include unlimited projects, users and reports. AWR tracks rankings daily, weekly or on demand across Google, YouTube, Amazon and country-specific engines such as Baidu and Naver, by… Read more
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A Recommended by SMC
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White-label client reporting and dashboards for marketing and SEO agencies
Pricing Paid
Starting price $20/client/month (billed annually)
Free trial Yes
Headquarters Toronto, Canada Features Reporting Dashboards Rank tracking AI search visibility Analytics
About AgencyAnalytics is a client reporting and analytics platform for marketing agencies, made by AgencyAnalytics, a Canadian company founded in 2010. It pulls data from more than 90 marketing platforms into live dashboards, automated white-label reports and a branded client portal, so agencies can show clients how their SEO, paid search and social work is performing. For SEO reporting, it connects to Google Search… Read more
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B Recommended by SMC
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Enterprise SEO and AEO platform for search, AI Overviews and ChatGPT visibility
Pricing Enterprise
Headquarters San Mateo, USA Features AI search visibility Keyword research Content optimisation Site auditing Local SEO Ecommerce SEO
About BrightEdge is an enterprise SEO and answer engine optimisation platform made by BrightEdge, founded in 2007 by Jim Yu and Lemuel Park. It is aimed at midsize, enterprise and multi-market businesses that need to manage search performance and AI search visibility across many sites, markets and teams. Data Cube X provides keyword research built on billions of data points and years of historical data. AI Hyper Cube… Read more
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B Recommended by SMC
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Local SEO platform for rank tracking, citations, Google Business Profile and reviews
Pricing Paid
Starting price $31/month
Free trial Yes
Headquarters Brighton, UK Features Local SEO Rank tracking AI search visibility Reporting
About BrightLocal is a local SEO platform made by BrightLocal Ltd, based in Brighton, UK. It is built for agencies, multi-location businesses and single-location owners who need to improve how they appear in local search, Google Maps and, more recently, AI answers. The Track plan covers local rank tracking with geo-grid maps, citation monitoring, Google Business Profile audits and a Local AI Visibility Tracker that shows… Read more
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C Recommended by SMC
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Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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