GS Recommended by SMC
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Free Google tool that reports search performance, indexing and site issues for a website
Pricing Free
Headquarters Mountain View, USA Features Analytics Technical monitoring Page speed Schema and structured data Reporting
About Google Search Console is a free service from Google that shows site owners, developers and SEO teams how a website performs in Google Search. Access requires a Google account and verified ownership of the site, after which the data comes directly from Google's own index and search logs. The Performance report lists the queries that bring visitors to a site, with clicks, impressions, click-through rate and average… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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LF Recommended by SMC
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI search
Pricing Paid
Starting price $24.99/month
Free trial Yes Features Local SEO Rank tracking AI search visibility Reporting
About Local Falcon is a local rank tracking platform made by Local Falcon LLC, built around geo-grid scans that show how a business ranks at many points across a map. It is used by local SEO agencies, multi-location brands and businesses that rely on Google Maps visibility. Scans run on Google Maps and Apple Maps with grid sizes from 3x3 to 21x21, and results are summarised with metrics such as Share of Local Voice and… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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O Recommended by SMC
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AI search monitoring and GEO tool for tracking brand mentions and citations in AI answers
Pricing Paid
Starting price $29/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Content optimisation Reporting
About Otterly.AI is an AI search monitoring and optimisation tool made by OtterlyAI GmbH, an Austrian company founded in 2024 by Thomas Peham, Josef Trauner and Klaus-M. Schremser. It is used by marketing teams, agencies, SEO and content teams and smaller businesses that want their brand mentioned and their site cited in AI-generated answers. The tool monitors brand mentions and website citations across ChatGPT,… Read more
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P Recommended by SMC
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AI assistant that manages and optimises Google Business Profiles for local SEO
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Santa Monica, USA Features Local SEO Rank tracking AI search visibility Reporting
About Paige is local SEO software from Merchynt, a local marketing company based in Santa Monica, California, and founded in 2019. It manages a business's Google Business Profile and related local marketing work, and is designed for business owners without marketing or technical skills, as well as agencies that look after many local clients. Paige optimises the profile description, services and attributes, writes and… Read more
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R Recommended by SMC
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AI visibility tracker for brand mentions, citations and sentiment across AI search engines
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Dashboards
About Rankscale is an AI visibility platform made by Rankscale GmbH, an Austrian company. It tracks how brands appear in AI search engines to support answer engine optimisation (AEO) and generative engine optimisation (GEO), and is aimed at agencies, enterprise teams and SEO teams that manage several brands. The platform covers more than 17 AI engines, including Google AI Overviews and AI Mode, ChatGPT, Perplexity,… Read more
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S Recommended by SMC
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Generative visibility platform for measuring and improving presence in AI and Google
Pricing Enterprise
Headquarters Lyon, France Features AI search visibility Content optimisation Content writing Rank tracking Competitor research
About Semji is a generative visibility platform made by Semji SAS, a company founded in 2012 and based in Lyon, France. It is used by SEO managers, content managers and marketing leaders, including international teams, in sectors such as retail, health, finance, insurance, B2B and media. Its Intelligence Hub tracks mention rate, citation rate and average mention position across ChatGPT, Google AI Overviews, Perplexity,… Read more
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S Recommended by SMC
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Search and AI visibility platform for keyword research, audits, rankings and backlinks
Pricing Freemium
Starting price £113/month
Free trial Yes
Headquarters Boston, USA Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers. For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink… Read more
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S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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SS Recommended by SMC
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SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility
Pricing Paid
Starting price $129/month
Free trial Yes Features Keyword research Rank tracking AI search visibility Competitor research Site auditing Backlinks
About Similarweb Search Intelligence is the SEO and AI search product from Similarweb, the publicly listed digital data company. It is aimed at SEO managers, marketers, researchers and analysts who want search data alongside Similarweb's traffic and competitor estimates. The SEO tools include keyword research with metrics such as zero-click rate, a daily rank tracker that also reports visibility in Google AI Overviews,… Read more
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S Recommended by SMC
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Site audits, rank tracking and AI visibility monitoring for agencies managing many sites
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters Gibraltar Features Site auditing Rank tracking AI search visibility Technical monitoring Analytics Reporting
About Sitechecker is an SEO platform operated by Cyber Circus Limited and launched in 2016. It is designed for agencies and consultants who look after many client websites and want technical health, rankings and search data for all of them in one dashboard. The site audit crawls each website for technical issues and monitors changes to titles, content and overall site health, with alerts for ranking drops, critical errors… Read more
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S Recommended by SMC
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Links AI search visibility tracking to SEO content work and page optimisation
Pricing Paid
Starting price $499/month
Free trial Yes Features AI search visibility Content optimisation Rank tracking Competitor research Content writing
About Slate is an AI search and SEO platform from Slate HQ, built for marketing teams that want visibility data and content execution in one place. It finds growth opportunities across SEO, AI search, content and wider web presence, then carries out much of the work itself. Its AI Visibility Tracker runs buying-intent prompts across the main AI engines to measure share of voice, mentions and citations, traces AI answers… Read more
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U Recommended by SMC
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Keyword research, site audit and AI search visibility tool for small businesses
Pricing Freemium
Starting price $29/month
Free trial Yes Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Ubersuggest is an SEO tool from Neil Patel Digital, the marketing company led by Neil Patel. It is aimed at small businesses, bloggers, freelancers and agencies that want keyword, competitor and audit data at a lower price than larger SEO suites. Ubersuggest offers keyword research with search volume, difficulty and AI keyword suggestions, domain overviews for competitor analysis, backlink data, site audits and rank… Read more
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W Recommended by SMC
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Daily rank tracking, keyword research and on-page checks for websites and agencies
Pricing Paid
Free trial Yes
Headquarters Stockholm, Sweden Features Rank tracking Keyword research Competitor research Local SEO Content optimisation Reporting
About Wincher is a search visibility platform from Wincher International AB, based in Stockholm. It is built around daily Google rank tracking and is aimed at small business owners, marketers and agencies that want a clear view of how their keywords and pages perform. The rank tracker records positions every day, supports local tracking by location and compares rankings against competitors over time, with page-level… Read more
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W Recommended by SMC
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Knowledge graph and structured data platform for visibility in search and AI assistants
Pricing Paid
Starting price €799/month
Headquarters Rome, Italy Features Schema and structured data AI search visibility Ecommerce SEO Content optimisation
About WordLift is an AI discovery platform that helps brands get found and recommended by search engines and AI assistants. It is made by WordLift srl, based in Rome, Italy, and founded in 2017. It is used by publishers, ecommerce and retail businesses and agencies working on structured data and entity based SEO. The platform builds a dynamic knowledge graph from a site's content and data, linking entities through… Read more
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W Recommended by SMC
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AI search growth platform for tracking and improving visibility in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters San Francisco, USA Features AI search visibility Content optimisation Rank tracking Digital PR and outreach Schema and structured data
About Writesonic, made by Writesonic Inc, presents itself as an AI search growth engine that brings generative engine optimisation (GEO), answer engine optimisation and AI visibility into one platform. It is used by marketing and SEO teams that want to monitor how AI assistants describe their brand and then act on the gaps. The platform monitors brand and topic visibility, citations and sentiment across AI platforms… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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B Recommended by SMC
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Enterprise platform for crawling, log analysis and optimising sites for search and AI
Pricing Enterprise Features Crawling Log analysis AI search visibility Ecommerce SEO Technical monitoring Site auditing
About Botify is an enterprise search optimisation platform founded in 2012 by Adrien Menard, Thomas Grange and a third co-founder. It is used by large ecommerce, publishing and enterprise websites that want their content crawled, indexed and recommended by search engines and AI tools. The company has offices in New York, London, Paris, Singapore, Sydney and Tokyo. The platform is grouped into three areas. AI Readiness… Read more
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B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
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Call, text and form tracking with AI call analysis for small and mid-sized businesses
Pricing Paid
Starting price $50/month
Free trial Yes
Headquarters Atlanta, USA Features Call tracking Attribution Analytics
About CallRail is a marketing analytics platform built around call tracking, aimed at small and medium-sized businesses and the agencies that serve them. The company was founded in Atlanta in 2011. CallRail assigns tracking numbers to campaigns, keywords and pages so that inbound calls, texts and form submissions can be attributed to the ads and channels that produced them. This lets paid search teams see which Google Ads… Read more
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