M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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M Recommended by SMC
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Call tracking and marketing attribution for online and offline campaigns
Pricing Paid
Starting price £179/month
Headquarters Milton Keynes, UK Features Call tracking Attribution Analytics
About Mediahawk is a UK marketing attribution and call analytics platform based in Milton Keynes and founded in 2002. It is used by marketing teams and agencies that need to connect phone calls and other conversions to the campaigns that drove them. Call tracking shows which online and offline campaigns generate calls, including paid search keywords and ads. Mediahawk also captures conversions from forms and live chat,… Read more
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MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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N Recommended by SMC
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Rank tracking and AI visibility monitoring with white-label SEO reports
Pricing Paid
Starting price €79/month
Free trial Yes Features Rank tracking AI search visibility Site auditing Reporting
About Nightwatch is a rank tracker and AI visibility tool for SEO teams, agencies and site owners. The company collects and manages its own search engine and AI platform data rather than relying on third-party providers, and says it has served clients for over a decade. The rank tracker monitors keyword positions across search engines and locations. Nightwatch also tracks how brands appear in AI answers on ChatGPT,… Read more
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N Recommended by SMC
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Multi-touch attribution and media mix modelling for ecommerce and DTC brands
Pricing Paid
Starting price $1,500/month Features Attribution Analytics Dashboards
About Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels. The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which… Read more
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O Recommended by SMC
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Technical SEO platform combining crawl, log and Search Console data for large sites
Pricing Enterprise Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About Oncrawl is a cloud based technical SEO platform for large and complex websites. It was created in France and has been part of BrightEdge since 2022, while continuing to operate under its own brand. It is aimed at enterprise SEO teams, ecommerce sites and agencies that need unsampled data on how search engines and AI bots treat their sites. The Crawler runs technical audits, tracks site health over time and analyses… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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P Recommended by SMC
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Outreach platform for link building, digital PR and earning citations in AI search answers
Pricing Paid
Starting price $210/month
Free trial Yes Features Digital PR and outreach Backlinks AI search visibility Reporting
About Pitchbox is an outreach platform for link building, digital PR and what the company calls AEO outreach, aimed at getting brands mentioned and cited in AI search answers as well as ranking in search. It is used by SEO agencies, in-house search teams and link builders who run outreach campaigns at volume. The platform finds relevant publishers from a topic, keywords or competitor sites, then pulls contact data with a… Read more
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PP Recommended by SMC
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Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PV Recommended by SMC
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Tracks SEO rankings and AI answer visibility, then turns gaps into fixes and content
Pricing Freemium
Starting price $100/month Features AI search visibility Rank tracking Site auditing Keyword research Content optimisation Reporting
About Pixis Visibility is a combined SEO and AI search platform from Pixis, a marketing technology company. It is designed for marketing and SEO teams that want to track and improve how their brand appears both in Google results and in AI answers. For AI search it tracks which prompts mention a brand compared with competitors across ChatGPT, Gemini, Perplexity and Claude, shows the full answers and analyses tone and… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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Q Recommended by SMC
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Enterprise platform for AI search citations, technical SEO, content and internal linking
Pricing Enterprise
Headquarters Palo Alto, USA Features AI search visibility Site auditing Page speed Content optimisation Rank tracking Reporting
About Quattr is an AI search growth platform from Quattr, Inc., founded by Anurag Singhal. It is built for enterprise SEO, content and growth teams that need to track and grow citations in AI answer engines alongside their Google rankings, and each customer works with an assigned Quattr strategist. AI visibility tracking runs prompts daily across ChatGPT, Google AI Mode, Perplexity, Gemini and Claude, measuring citations,… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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R Recommended by SMC
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AI search visibility and content optimisation platform for SEO agencies
Pricing Paid
Starting price $97/month
Free trial Yes
Headquarters St. Louis, USA Features AI search visibility Content optimisation Content writing Site auditing Keyword research Digital PR and outreach
About Rankability is an AI search visibility and answer engine optimisation platform from Rankability Inc., founded in 2024 by Nathan Gotch and Simon L. Smith and based in St. Louis. It began as a content optimisation tool and is now built for marketing and SEO agencies delivering AI search services to clients. The platform follows an agency workflow. Research finds topics for AI SEO campaigns, Create turns client… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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SR Recommended by SMC
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SEO platform for rank tracking, site audits, backlinks and AI search visibility
Pricing Paid
Starting price £95/month
Free trial Yes
Headquarters London, UK Features Rank tracking Site auditing Backlinks Keyword research AI search visibility Reporting
About SE Ranking is an SEO software platform founded in 2013. It is used by businesses, agencies and SEO professionals who want rank tracking, technical audits, competitor research and AI search monitoring in a single account, and its team works remotely with hubs in Kyiv, Wroclaw and Warsaw. The platform bundles more than 30 tools, including daily rank tracking, website audits, backlink analysis, keyword research,… Read more
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S Recommended by SMC
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All-in-one SEO software for site audits, rank tracking and backlink monitoring
Pricing Freemium
Starting price €59.90/month
Free trial Yes
Headquarters Nuremberg, Germany Features Site auditing Rank tracking Backlinks Keyword research Competitor research Technical monitoring
About Seobility is all-in-one SEO software from Seobility GmbH, based in Nuremberg, Germany. It is aimed at small and medium businesses, freelancers, agencies and local businesses, and is designed to be usable by both beginners and experienced SEO professionals. The website audit crawls a site to find technical problems such as broken links, duplicate content and slow pages, with recommendations for both search and AI… Read more
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S Recommended by SMC
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SEO and GEO suite combining Search Console, GA4, crawling and AI visibility
Pricing Paid
Starting price €33/month
Free trial Yes
Headquarters Andorra Features AI search visibility Crawling Rank tracking Reporting Dashboards Technical monitoring
About SEOcrawl is an SEO and generative engine optimisation suite from SEOcrawl SL, based in Andorra. It combines Google Search Console, Google Analytics 4, technical crawling and AI visibility tracking in one product, and is used by freelancers, agencies, in-house teams and enterprises. Prompt Tracking and the AI Tracker follow how ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews mention a brand. The SEO… Read more
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S Recommended by SMC
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AI SEO manager that audits sites for Google and AI search and tracks prompts
Pricing Freemium
Starting price $49/month
Free trial Yes
Headquarters London, UK Features Site auditing AI search visibility Rank tracking Content optimisation
About SEOmator is an AI SEO manager for B2B SaaS teams, owned and operated by Next Marketing Technology Ltd. It is designed so that teams without deep SEO experience can audit their site, decide what to fix and ship changes. Site audits cover technical SEO and content for both Google and AI answers, and fixes are ranked by likely impact. Keyword and AI prompt tracking follows rankings and citations across Google, AI… Read more
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S Recommended by SMC
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Rank tracking, forecasting and AI search tracking built for SEO agencies
Pricing Paid
Starting price €99/month
Headquarters Bucharest, Romania Features Rank tracking AI search visibility Reporting Content writing
About SEOmonitor is an SEO platform for agencies, made by SEOmonitor, a company based in Bucharest, Romania. It combines rank tracking with tools agencies use to plan, forecast and report on organic search work for their clients. The rank tracker monitors keyword positions and visibility, and the platform includes SEO forecasting so agencies can estimate the traffic and business impact of a campaign before it starts.… Read more
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S Recommended by SMC
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Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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S Recommended by SMC
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Website crawler and technical SEO auditing tool, available on desktop and in the cloud
Pricing Paid
Starting price £95/month
Free trial Yes
Headquarters Biddenden, UK Features Crawling Site auditing Technical monitoring Schema and structured data Page speed
About Sitebulb is a website crawler and technical SEO auditing tool made by Sitebulb Limited, a UK company founded by Patrick Hathaway and Gareth Brown. It launched in 2017 and is used by SEO consultants, agencies and in-house teams who need to audit and explain technical issues on websites of any size. The tool crawls a site and produces audits covering indexability, internal linking, duplicate content, page speed,… Read more
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S Recommended by SMC
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SEO audit tool that turns site issues into a prioritised to-do list
Pricing Paid
Starting price $49/month
Free trial Yes Features Site auditing Reporting Keyword research Backlinks Ecommerce SEO Competitor research
About SiteGuru is an SEO audit tool for online marketers, Shopify stores and agencies. Rather than presenting a long list of errors, it turns audit findings into a prioritised task list so teams know which technical, on-page and content fixes to tackle first. Website checks cover content, technical issues, indexation, sitemaps, structured data, page speed, hreflang and Shopify SEO. Performance reports group keywords by… Read more
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