A Recommended by SMC
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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S Recommended by SMC
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Search and AI visibility platform for keyword research, audits, rankings and backlinks
Pricing Freemium
Starting price £113/month
Free trial Yes
Headquarters Boston, USA Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers. For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink… Read more
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S Recommended by SMC
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All-in-one SEO software for site audits, rank tracking and backlink monitoring
Pricing Freemium
Starting price €59.90/month
Free trial Yes
Headquarters Nuremberg, Germany Features Site auditing Rank tracking Backlinks Keyword research Competitor research Technical monitoring
About Seobility is all-in-one SEO software from Seobility GmbH, based in Nuremberg, Germany. It is aimed at small and medium businesses, freelancers, agencies and local businesses, and is designed to be usable by both beginners and experienced SEO professionals. The website audit crawls a site to find technical problems such as broken links, duplicate content and slow pages, with recommendations for both search and AI… Read more
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SS Recommended by SMC
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SEO and AI search toolkit for keyword research, rank tracking and AI brand visibility
Pricing Paid
Starting price $129/month
Free trial Yes Features Keyword research Rank tracking AI search visibility Competitor research Site auditing Backlinks
About Similarweb Search Intelligence is the SEO and AI search product from Similarweb, the publicly listed digital data company. It is aimed at SEO managers, marketers, researchers and analysts who want search data alongside Similarweb's traffic and competitor estimates. The SEO tools include keyword research with metrics such as zero-click rate, a daily rank tracker that also reports visibility in Google AI Overviews,… Read more
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S Recommended by SMC
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SEO audit tool that turns site issues into a prioritised to-do list
Pricing Paid
Starting price $49/month
Free trial Yes Features Site auditing Reporting Keyword research Backlinks Ecommerce SEO Competitor research
About SiteGuru is an SEO audit tool for online marketers, Shopify stores and agencies. Rather than presenting a long list of errors, it turns audit findings into a prioritised task list so teams know which technical, on-page and content fixes to tackle first. Website checks cover content, technical issues, indexation, sitemaps, structured data, page speed, hreflang and Shopify SEO. Performance reports group keywords by… Read more
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S Recommended by SMC
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Competitor research tool showing rival keywords, Google Ads history and backlinks
Pricing Paid
Starting price $39/month
Headquarters Scottsdale, USA Features Competitor research Keyword research PPC management Rank tracking Backlinks Reporting
About SpyFu is a competitor research platform for SEO and Google Ads, made by SpyFu, a company based in Scottsdale, Arizona. It is used by marketers, agencies and PPC managers who want to see which keywords competitors rank for and buy, and how that has changed over time. On the SEO side, SpyFu shows the organic keywords a domain ranks for, the backlinks and content behind those rankings, and SERP analysis for individual… Read more
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U Recommended by SMC
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Keyword research, site audit and AI search visibility tool for small businesses
Pricing Freemium
Starting price $29/month
Free trial Yes Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Ubersuggest is an SEO tool from Neil Patel Digital, the marketing company led by Neil Patel. It is aimed at small businesses, bloggers, freelancers and agencies that want keyword, competitor and audit data at a lower price than larger SEO suites. Ubersuggest offers keyword research with search volume, difficulty and AI keyword suggestions, domain overviews for competitor analysis, backlink data, site audits and rank… Read more
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W Recommended by SMC
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SEO tool suite with white-label reporting and client portals for agencies
Pricing Paid
Starting price $32/month
Free trial Yes Features Rank tracking Keyword research Site auditing Backlinks Reporting Competitor research
About WebCEO is an SEO and digital marketing tool suite from WebCEO LLC. It is aimed at agencies and in-house teams that need to analyse sites, report to clients and generate leads, and it also offers a do-it-yourself SEO checklist for smaller businesses. The suite includes rank tracking, keyword research, site audits, an SEO content checker, internal link analysis and a backlink checker, along with toxic link detection,… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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BW Recommended by SMC
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Free Microsoft tool for Bing search performance, indexing and Copilot citation data
Pricing Free
Headquarters Redmond, USA Features Analytics Site auditing Keyword research Backlinks AI search visibility Technical monitoring
About Bing Webmaster Tools is a free service from Microsoft that gives site owners and SEO teams data on how a website is crawled, indexed and shown in Bing search. Sites are added and verified through a Microsoft account, and settings can be imported from Google Search Console. The search performance report shows clicks, impressions and positions for queries and pages in Bing. Site owners can submit URLs and sitemaps,… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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M Recommended by SMC
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Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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O Recommended by SMC
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AI tool that researches keywords, writes and publishes SEO articles and builds backlinks
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Paris, France Features Content writing Keyword research Backlinks Ecommerce SEO
About Outrank is an AI SEO tool from Outrank SAS, based in Paris. It is aimed at founders, small businesses, ecommerce stores and agencies that want a steady flow of search content and links without writing or publishing each article by hand. Outrank runs automated keyword research and SEO analysis, with a chat interface for brainstorming topics, then writes and schedules articles daily. Each article includes optimised… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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SR Recommended by SMC
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SEO platform for rank tracking, site audits, backlinks and AI search visibility
Pricing Paid
Starting price £95/month
Free trial Yes
Headquarters London, UK Features Rank tracking Site auditing Backlinks Keyword research AI search visibility Reporting
About SE Ranking is an SEO software platform founded in 2013. It is used by businesses, agencies and SEO professionals who want rank tracking, technical audits, competitor research and AI search monitoring in a single account, and its team works remotely with hubs in Kyiv, Wroclaw and Warsaw. The platform bundles more than 30 tools, including daily rank tracking, website audits, backlink analysis, keyword research,… Read more
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S Recommended by SMC
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SEO audits, white-label reports and an embeddable audit tool for agencies
Pricing Paid Features Site auditing Reporting Crawling Rank tracking Keyword research Backlinks
About SEOptimer is a website audit and SEO reporting tool. It is widely used by agencies, freelancers and small businesses that need quick, readable reports on a website's search performance, both for their own sites and for prospective clients. The core audit scans a page in seconds and returns a prioritised report covering on-page SEO, technical issues, performance, usability and social signals, with recommendations for… Read more
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W Recommended by SMC
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Daily rank tracking, keyword research and on-page checks for websites and agencies
Pricing Paid
Free trial Yes
Headquarters Stockholm, Sweden Features Rank tracking Keyword research Competitor research Local SEO Content optimisation Reporting
About Wincher is a search visibility platform from Wincher International AB, based in Stockholm. It is built around daily Google rank tracking and is aimed at small business owners, marketers and agencies that want a clear view of how their keywords and pages perform. The rank tracker records positions every day, supports local tracking by location and compares rankings against competitors over time, with page-level… Read more
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A Recommended by SMC
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Daily and on-demand rank tracking for agencies and enterprise SEO teams
Pricing Paid
Starting price €224/month
Headquarters Aarhus, Denmark Features Rank tracking AI search visibility Competitor research Reporting
About AccuRanker is a rank tracking platform made by AccuRanker, a company based in Aarhus, Denmark, that launched in March 2013. It is built for SEO agencies and in-house enterprise teams that need to monitor keyword positions at scale, often across millions of keywords collected every day. The core product tracks rankings on Google and Bing, with daily updates and on-demand refreshes when a team needs fresh data. Users… Read more
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AW Recommended by SMC
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Rank tracking, SERP analysis and AI visibility tracking with white-label reports
Pricing Paid
Starting price $139/month
Free trial Yes
Headquarters Craiova, Romania Features Rank tracking AI search visibility Competitor research Reporting
About Advanced Web Ranking (AWR) is a rank tracking and SERP analysis platform made by Caphyon, a software company whose founders started it in 2002. It is used by SEO agencies, enterprise teams and freelance consultants, and agency plans include unlimited projects, users and reports. AWR tracks rankings daily, weekly or on demand across Google, YouTube, Amazon and country-specific engines such as Baidu and Naver, by… Read more
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