Software listings
132 SEO and search marketing software reviews.
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
132 software · based in San Francisco, USA, London, UK, New York, USA
132 software · Page 2 of 6
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Content platform for researching, grading and tracking content in Google and AI searchPaid · from $129/month · Free trialClearscope
No reviews yet
Content optimisationAI search visibilityKeyword researchContent writing
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Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaignsPaid · from $99/month · Free trialClickCease
No reviews yet
Click fraud protectionAnalytics
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Automated on-page SEO using Google Search Console data, from titles to schemaPaid · from $59/monthClickRank
No reviews yet
Content optimisationSchema and structured dataAI search visibilityAnalytics
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Marketplace for buying guest posts, sponsored articles and links on vetted websitesPaidCollaborator.pro
No reviews yet
BacklinksDigital PR and outreach
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Enterprise AEO and SEO platform for AI visibility, content and website monitoringEnterpriseConductor
No reviews yet
AI search visibilityContent optimisationTechnical monitoringKeyword researchContent writing
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Experience analytics with session replay, heatmaps, journeys and conversion analysisFreemium · from $39/month · Free trialContentsquare
No reviews yet
Behaviour analyticsAnalyticsAttribution
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Free reporting and dashboard tool from Google, formerly known as Looker StudioFreemiumData Studio
No reviews yet
DashboardsReporting
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Product feed management and optimisation for Google Shopping, marketplaces and ad channelsPaid · from $64/month · Free trialDataFeedWatch
No reviews yet
Product feedsPPC management
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search dataPaid · from $50 (pay as you go) · Free trialDataForSEO
No reviews yet
SERP data and APIsKeyword researchBacklinksAI search visibility
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Tracks search rankings, competitors and brand visibility across AI platformsPaid · from $19/month · Free trialDotSuite
No reviews yet
Rank trackingAI search visibilityCompetitor researchContent optimisation
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B2B revenue attribution and web analytics that connect marketing activity to pipelineFreemium · Free trialDreamdata
No reviews yet
AttributionAnalyticsReportingDashboards
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AI brand discovery platform measuring visibility in AI models and running ChatGPT adsPaid · from $60/monthEvertune
No reviews yet
AI search visibilityCompetitor researchContent optimisationSite auditingPPC management
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Cookie-free website analytics for traffic sources, UTM campaigns and eventsPaid · from $15/month · Free trialFathom Analytics
No reviews yet
AnalyticsReporting
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Managed product feed service for ad channels, marketplaces and AI shopping surfacesEnterpriseFeedonomics
No reviews yet
Product feedsPPC management
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SEO and GEO content platform for research, AI writing and AI visibility trackingPaid · from $39/month · Free trialFrase
No reviews yet
Content optimisationContent writingAI search visibilityKeyword research
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Marketing intelligence platform for collecting, preparing and measuring marketing dataPaid · from $300/month · Free trialFunnel
No reviews yet
ReportingDashboardsAnalyticsAttribution
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AI assistant from Google for research, content and analysis across Google appsFreemium · from £4.49/month · Free trialGemini
No reviews yet
AI assistantsContent writingKeyword researchAnalytics
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AEO platform for AI search visibility, content and revenue attributionPaid · from $295/month · Free trialGoodie
No reviews yet
AI search visibilityContent optimisationContent writingAnalyticsAttribution
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Free web and app analytics from Google for traffic, conversions and campaign performanceFreemiumGoogle Analytics
No reviews yet
AnalyticsAttributionReporting
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Free Google tool that reports search performance, indexing and site issues for a websiteFreeGoogle Search Console
No reviews yet
AnalyticsTechnical monitoringPage speedSchema and structured dataReporting
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Free tag management for adding and updating tracking tags without editing site codeFreeGoogle Tag Manager
No reviews yet
Tag managementAnalytics
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AI assistant from xAI with real-time X and web search for research and contentFreemiumGrok
No reviews yet
AI assistantsContent writingCompetitor research
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AI agent builder for marketing teams, with SEO, content and AI visibility templatesFreemium · from $37/month · Free trialGumloop
No reviews yet
Workflow automationContent optimisationKeyword researchReporting
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B2B revenue data platform for multi-touch attribution and pipeline reportingEnterpriseHockeyStack
No reviews yet
AttributionAnalyticsDashboardsReporting
Questions
Software: FAQs
How do I choose the best SEO tools for my team?
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Are free SEO tools good enough for professional work?
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.