Software listings
SEO and search marketing software reviews.
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
39 software · based in New York, USA, San Francisco, USA, London, UK
39 software · Page 1 of 2
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Daily and on-demand rank tracking for agencies and enterprise SEO teamsPaid · from €224/monthAccuRanker
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
AW
Rank tracking, SERP analysis and AI visibility tracking with white-label reportsPaid · from $139/month · Free trialAdvanced Web Ranking
No reviews yet
Rank trackingAI search visibilityCompetitor researchReporting
A
SEO and marketing platform for backlinks, keywords, site audits and AI brand visibilityFreemium · from £23/monthAhrefs
No reviews yet
BacklinksKeyword researchSite auditingRank trackingCompetitor research
A
Content platform and expert team for running brand strategy in AI search and SEOEnterprise · Free trialAirOps
No reviews yet
AI search visibilityContent writingContent optimisationCompetitor research
A
AEO and GEO platform that tracks brand visibility in AI answers and suggests content fixesFreemium · from $295/monthAthenaHQ
No reviews yet
AI search visibilityCompetitor researchContent optimisationDashboardsReporting
B
Agentic marketing platform for improving how AI represents enterprise brandsEnterpriseBluefish
No reviews yet
AI search visibilityCompetitor researchContent optimisationAnalyticsPPC management
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Content research, media database and monitoring for content and PR teamsPaid · from $199/month · Free trialBuzzSumo
No reviews yet
Digital PR and outreachCompetitor researchKeyword researchBacklinks
C
Data enrichment and AI research workflows for outreach, prospecting and audiencesFreemium · from $185/month · Free trialClay
No reviews yet
Workflow automationDigital PR and outreachCompetitor research
D
Tracks search rankings, competitors and brand visibility across AI platformsPaid · from $19/month · Free trialDotSuite
No reviews yet
Rank trackingAI search visibilityCompetitor researchContent optimisation
E
AI brand discovery platform measuring visibility in AI models and running ChatGPT adsPaid · from $60/monthEvertune
No reviews yet
AI search visibilityCompetitor researchContent optimisationSite auditingPPC management
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AI assistant from xAI with real-time X and web search for research and contentFreemiumGrok
No reviews yet
AI assistantsContent writingCompetitor research
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Local SEO and AI visibility audits that agencies use to win and report on clientsEnterpriseInsites
No reviews yet
Site auditingLocal SEOAI search visibilityCompetitor researchReporting
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Browser extension showing keyword volume, CPC and competition data on search pagesFreemium · from $7/monthKeywords Everywhere
No reviews yet
Keyword researchCompetitor researchBacklinks
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AI search analytics for keyword rankings, citations and share of voice in AI answersPaid · from $79/month · Free trialLLMrefs
No reviews yet
AI search visibilityRank trackingKeyword researchCompetitor researchReporting
M
Backlink index and link intelligence with Trust Flow and Citation Flow metricsPaid · from £39.99/monthMajestic
No reviews yet
BacklinksCompetitor researchSERP data and APIs
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinksFreemiumMangools
No reviews yet
Keyword researchRank trackingBacklinksCompetitor researchAI search visibility
M
AI content planning tool for content inventories, briefs, topic clusters and optimisationFreemium · Free trialMarketMuse
No reviews yet
Content optimisationKeyword researchCompetitor researchContent writing
MP
SEO toolset for keyword research, link analysis, site crawls and AI visibility trackingPaid · from $49/month · Free trialMoz Pro
No reviews yet
Keyword researchBacklinksRank trackingSite auditingAI search visibility
O
AI search monitoring and GEO tool for tracking brand mentions and citations in AI answersPaid · from $29/month · Free trialOtterly.AI
No reviews yet
AI search visibilityCompetitor researchSite auditingContent optimisationReporting
PA
AI search analytics for tracking brand visibility, rankings and sources in AI answersPaid · from $95/month · Free trialPeec AI
No reviews yet
AI search visibilityCompetitor researchReportingAnalytics
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AI answer engine with cited web search, used for research and AI visibility checksFreemium · from $20/monthPerplexity
No reviews yet
AI assistantsContent writingCompetitor researchKeyword research
P
AI search visibility platform that tracks and improves how brands appear in AI answersEnterprise · Free trialProfound
No reviews yet
AI search visibilityCompetitor researchAnalyticsContent writingEcommerce SEO
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AI visibility tracker for brand mentions, citations and sentiment across AI search enginesPaid · from $99/month · Free trialRankscale
No reviews yet
AI search visibilityCompetitor researchSite auditingDashboards
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Google Business Profile management, local rank tracking and AI search monitoringPaid · Free trialRightChoice.ai
No reviews yet
Local SEORank trackingAI search visibilityCompetitor research
Questions
Software: FAQs
How do I choose the best SEO tools for my team?
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Are free SEO tools good enough for professional work?
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.