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SEO and search marketing software reviews.

Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.

25 software · based in San Francisco, USA, New York, USA, Paris, France

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25 software · Page 1 of 2
  1. AS

    Adaptify SEO

    No reviews yet

    Content writing, Keyword research, Backlinks · Paid · Free trial

    SEO and AI visibility platform for agencies, from content and links to client reports

  2. A

    AirOps

    No reviews yet

    AI search visibility, Content writing, Content optimisation · Enterprise · Free trial

    Content platform and expert team for running brand strategy in AI search and SEO

  3. AI

    Content optimisation, Schema and structured data, Local SEO · Freemium · from $49.50/year

    WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO

  4. A

    AnswerThePublic

    No reviews yet

    Keyword research, Content optimisation, Content writing · Freemium · from $20/month

    Search listening tool that maps the questions and phrases people search for

  5. C

    ChatGPT

    No reviews yet

    AI assistants, Content writing, Keyword research · Freemium · from $8/month

    AI assistant from OpenAI for search research, content drafting and data analysis

  6. C

    Claude

    No reviews yet

    AI assistants, Content writing, Analytics · Freemium · from $20/month

    AI assistant from Anthropic for research, long-form content, analysis and coding

  7. C

    Clearscope

    No reviews yet

    Content optimisation, AI search visibility, Keyword research · Paid · from $129/month · Free trial

    Content platform for researching, grading and tracking content in Google and AI search

  8. C

    Conductor

    No reviews yet

    AI search visibility, Content optimisation, Technical monitoring · Enterprise

    Enterprise AEO and SEO platform for AI visibility, content and website monitoring

  9. F

    Frase

    No reviews yet

    Content optimisation, Content writing, AI search visibility · Paid · from $39/month · Free trial

    SEO and GEO content platform for research, AI writing and AI visibility tracking

  10. G

    Gemini

    No reviews yet

    AI assistants, Content writing, Keyword research · Freemium · from £4.49/month · Free trial

    AI assistant from Google for research, content and analysis across Google apps

  11. G

    Goodie

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $295/month · Free trial

    AEO platform for AI search visibility, content and revenue attribution

  12. G

    Grok

    No reviews yet

    AI assistants, Content writing, Competitor research · Freemium

    AI assistant from xAI with real-time X and web search for research and content

  13. M

    MarketMuse

    No reviews yet

    Content optimisation, Keyword research, Competitor research · Freemium · Free trial

    AI content planning tool for content inventories, briefs, topic clusters and optimisation

  14. MC

    Microsoft Copilot

    No reviews yet

    AI assistants, Content writing, Analytics · Freemium · from $9.99/month · Free trial

    Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps

  15. MV

    Mistral Vibe

    No reviews yet

    AI assistants, Content writing, Workflow automation · Freemium · from $14.99/month

    Mistral AI's work assistant for web research, deep research reports and agents

  16. O

    Outrank

    No reviews yet

    Content writing, Keyword research, Backlinks · Paid · from $99/month · Free trial

    AI tool that researches keywords, writes and publishes SEO articles and builds backlinks

  17. P

    Perplexity

    No reviews yet

    AI assistants, Content writing, Competitor research · Freemium · from $20/month

    AI answer engine with cited web search, used for research and AI visibility checks

  18. P

    Profound

    No reviews yet

    AI search visibility, Competitor research, Analytics · Enterprise · Free trial

    AI search visibility platform that tracks and improves how brands appear in AI answers

  19. RM

    Rank Math

    No reviews yet

    Content optimisation, Schema and structured data, Rank tracking · Freemium · from $5.59/month

    WordPress SEO plugin with schema, keyword tracking and AI content tools

  20. R

    Rankability

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Paid · from $97/month · Free trial

    AI search visibility and content optimisation platform for SEO agencies

  21. S

    Semji

    No reviews yet

    AI search visibility, Content optimisation, Content writing · Enterprise

    Generative visibility platform for measuring and improving presence in AI and Google

  22. S

    SEOmonitor

    No reviews yet

    Rank tracking, AI search visibility, Reporting · Paid · from €99/month

    Rank tracking, forecasting and AI search tracking built for SEO agencies

  23. S

    Slate

    No reviews yet

    AI search visibility, Content optimisation, Rank tracking · Paid · from $499/month · Free trial

    Links AI search visibility tracking to SEO content work and page optimisation

  24. S

    Surfer

    No reviews yet

    Content optimisation, Content writing, AI search visibility · Paid · from $49/month

    Content optimisation and AI search visibility tracking for SEO and content teams

Questions

Software: FAQs

How do I choose the best SEO tools for my team?

Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.

Are free SEO tools good enough for professional work?

Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.