C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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C Recommended by SMC
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Click fraud and bot protection for Google Ads, Microsoft Ads and Meta campaigns
Pricing Paid
Starting price $99/month
Free trial Yes Features Click fraud protection Analytics
About ClickCease is click fraud protection software for advertisers running pay per click campaigns. Launched in 2014, it was acquired by CHEQ in 2020 and is now CHEQ's product for small and mid-sized advertisers and agencies. ClickCease monitors paid traffic on Google Ads, Microsoft Ads and Meta and blocks fraudulent IP addresses in real time, so budgets are not spent on bots, competitors or click farms. Advertisers can… Read more
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C Recommended by SMC
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Experience analytics with session replay, heatmaps, journeys and conversion analysis
Pricing Freemium
Starting price $39/month
Free trial Yes
Headquarters Paris, France Features Behaviour analytics Analytics Attribution
About Contentsquare is an experience analytics platform founded in Paris in 2012 by Jonathan Cherki. It is used by ecommerce, marketing, product and UX teams to understand how people, and increasingly AI agents, move through websites and apps and where those journeys break down. Hotjar, which Contentsquare acquired in 2021, has now merged into the Contentsquare platform. Core features include session replay, heatmaps and… Read more
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D Recommended by SMC
No reviews yet
Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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FA Recommended by SMC
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Cookie-free website analytics for traffic sources, UTM campaigns and events
Pricing Paid
Starting price $15/month
Free trial Yes Features Analytics Reporting
About Fathom Analytics is a privacy-focused website analytics tool from a self-funded Canadian company led by Jack Ellis, launched in 2018. It is used by website owners, agencies managing several client sites and organisations that need analytics that comply with GDPR, CCPA and PECR without a consent banner for analytics. Fathom shows where visitors come from, which pages they read and what converts, without cookies or… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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GA Recommended by SMC
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Free web and app analytics from Google for traffic, conversions and campaign performance
Pricing Freemium
Headquarters Mountain View, USA Features Analytics Attribution Reporting
About Google Analytics is a web and app analytics service made by Google and offered as part of Google Marketing Platform. It is used by businesses of every size, from small sites to large in-house teams and agencies, to measure how visitors arrive, what they do and which channels lead to conversions. The current version, Google Analytics 4, uses an event-based data model that combines website and app data in one… Read more
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GT Recommended by SMC
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Free tag management for adding and updating tracking tags without editing site code
Pricing Free
Headquarters Mountain View, USA Features Tag management Analytics
About Google Tag Manager is a free tag management system from Google, launched in 2012. It is used by marketers, analysts and developers to deploy and manage tracking tags on websites and apps without editing code for every change. Tags for Google Ads conversion tracking, remarketing, GA4 and third-party platforms are set up in containers using built-in templates and a Community Template Gallery. Triggers and variables… Read more
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G Recommended by SMC
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AI agent builder for marketing teams, with SEO, content and AI visibility templates
Pricing Freemium
Starting price $37/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Content optimisation Keyword research Reporting
About Gumloop is an AI agent builder made by Gumloop, a Y Combinator company founded in 2023. Teams describe a task in plain language and Gumloop builds an agent that connects to their business apps, runs on triggers and produces outputs such as documents, dashboards and web apps. It is aimed at marketing, sales, support and operations teams that want to automate work without engineering help. Gumloop publishes ready-made… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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I Recommended by SMC
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Call tracking and conversation analytics that link phone calls to marketing campaigns
Pricing Paid
Starting price £349/month Features Call tracking Attribution Analytics
About Infinity is a UK call tracking and call intelligence platform for marketers. Founded in 2011, after its call tracking product launched in 2010 at the agency Jellyfish, it works with large brands across retail, finance, telecoms and utilities. Infinity attributes inbound calls to the campaigns, channels, keywords and web pages that generated them, so paid search teams can include phone conversions in their reporting… Read more
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I Recommended by SMC
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Local SEO and AI visibility audits that agencies use to win and report on clients
Pricing Enterprise
Headquarters Derby, UK Features Site auditing Local SEO AI search visibility Competitor research Reporting
About Insites is an audit platform from Insites Technologies Ltd, based in Derby, UK. It is built for marketing agencies, sales teams and partners such as directories, web hosts and telecoms providers that sell digital services to small and local businesses, and need clear evidence of where a prospect's online presence falls short. An audit runs in about 60 seconds and covers SEO, local SEO, AI search visibility,… Read more
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J Recommended by SMC
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Cloud crawler and log analyser for technical SEO on large websites
Pricing Paid
Starting price €299/month
Free trial Yes
Headquarters Tallinn, Estonia Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About JetOctopus is a cloud based technical SEO crawler and log analyser made by Jet Octopus OÜ, based in Tallinn, Estonia. It is aimed at large websites where indexation problems affect revenue, including ecommerce and marketplace sites, agencies managing multiple domains and independent technical SEO consultants. The crawler handles large sites quickly and includes a JavaScript crawler that shows how bots render pages,… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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LF Recommended by SMC
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI search
Pricing Paid
Starting price $24.99/month
Free trial Yes Features Local SEO Rank tracking AI search visibility Reporting
About Local Falcon is a local rank tracking platform made by Local Falcon LLC, built around geo-grid scans that show how a business ranks at many points across a map. It is used by local SEO agencies, multi-location brands and businesses that rely on Google Maps visibility. Scans run on Google Maps and Apple Maps with grid sizes from 3x3 to 21x21, and results are summarised with metrics such as Share of Local Voice and… Read more
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L Recommended by SMC
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Website optimisation platform for technical SEO, AI search readiness and site health
Pricing Enterprise
Headquarters London, UK Features Crawling Site auditing Technical monitoring AI search visibility Page speed
About Lumar is a website optimisation platform for technical SEO, AI search visibility, site speed and web accessibility. It was founded in 2010 as Deepcrawl and renamed Lumar in 2022. It is built for enterprise SEO teams, digital teams and developers who look after large or complex websites. The platform is organised into several apps. Analyze crawls and audits websites at scale with built in reports and prioritisation.… Read more
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L Recommended by SMC
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Detects and blocks invalid clicks across paid search, social and display campaigns
Pricing Enterprise
Headquarters Manchester, UK Features Click fraud protection Analytics
About Lunio is ad traffic verification software that detects and blocks invalid clicks on paid media. It was previously known as PPC Protect and is aimed at in-house paid media teams and agencies managing significant ad spend. A machine learning engine scores each click as legitimate, suspicious or invalid using click, context and conversion data. Analytics break down invalid traffic by campaign, keyword, placement and… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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M Recommended by SMC
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Call tracking and marketing attribution for online and offline campaigns
Pricing Paid
Starting price £179/month
Headquarters Milton Keynes, UK Features Call tracking Attribution Analytics
About Mediahawk is a UK marketing attribution and call analytics platform based in Milton Keynes and founded in 2002. It is used by marketing teams and agencies that need to connect phone calls and other conversions to the campaigns that drove them. Call tracking shows which online and offline campaigns generate calls, including paid search keywords and ads. Mediahawk also captures conversions from forms and live chat,… Read more
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MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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