M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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P Recommended by SMC
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Outreach platform for link building, digital PR and earning citations in AI search answers
Pricing Paid
Starting price $210/month
Free trial Yes Features Digital PR and outreach Backlinks AI search visibility Reporting
About Pitchbox is an outreach platform for link building, digital PR and what the company calls AEO outreach, aimed at getting brands mentioned and cited in AI search answers as well as ranking in search. It is used by SEO agencies, in-house search teams and link builders who run outreach campaigns at volume. The platform finds relevant publishers from a topic, keywords or competitor sites, then pulls contact data with a… Read more
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P Recommended by SMC
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AI search visibility platform that tracks and improves how brands appear in AI answers
Pricing Enterprise
Free trial Yes
Headquarters New York, USA Features AI search visibility Competitor research Analytics Content writing Ecommerce SEO
About Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals. The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and… Read more
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R Recommended by SMC
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AI search visibility and content optimisation platform for SEO agencies
Pricing Paid
Starting price $97/month
Free trial Yes
Headquarters St. Louis, USA Features AI search visibility Content optimisation Content writing Site auditing Keyword research Digital PR and outreach
About Rankability is an AI search visibility and answer engine optimisation platform from Rankability Inc., founded in 2024 by Nathan Gotch and Simon L. Smith and based in St. Louis. It began as a content optimisation tool and is now built for marketing and SEO agencies delivering AI search services to clients. The platform follows an agency workflow. Research finds topics for AI SEO campaigns, Create turns client… Read more
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R Recommended by SMC
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AI visibility tracker for brand mentions, citations and sentiment across AI search engines
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Dashboards
About Rankscale is an AI visibility platform made by Rankscale GmbH, an Austrian company. It tracks how brands appear in AI search engines to support answer engine optimisation (AEO) and generative engine optimisation (GEO), and is aimed at agencies, enterprise teams and SEO teams that manage several brands. The platform covers more than 17 AI engines, including Google AI Overviews and AI Mode, ChatGPT, Perplexity,… Read more
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S Recommended by SMC
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AI search visibility platform with monitoring and an agent-ready version of brand websites
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Salt Lake City, USA Features AI search visibility Competitor research Analytics Technical monitoring
About Scrunch, formerly Scrunch AI, is an AI search visibility platform founded in 2023 by Chris Andrew and Robert MacCloy. It is used by brands, marketing teams and agencies, including enterprises that manage several brands and regions, to see how they appear in AI-generated answers and to improve that presence. Monitoring covers brand presence, prompts, topics and competitors across AI platforms such as ChatGPT,… Read more
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S Recommended by SMC
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Tracks and improves brand visibility and citations across AI search engines
Pricing Paid
Starting price $125/month
Free trial Yes
Headquarters London, UK Features AI search visibility Analytics Content optimisation Site auditing Competitor research
About Searchable is an AI search optimisation platform made by Searchable Limited, a London company founded by SEO and AI search specialists with agency backgrounds. It is aimed at in-house brand teams and larger brands that want to see how they appear in AI answers and act on what they find. The platform tracks brand visibility and citations across ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot.… Read more
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S Recommended by SMC
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AI SEO manager that audits sites for Google and AI search and tracks prompts
Pricing Freemium
Starting price $49/month
Free trial Yes
Headquarters London, UK Features Site auditing AI search visibility Rank tracking Content optimisation
About SEOmator is an AI SEO manager for B2B SaaS teams, owned and operated by Next Marketing Technology Ltd. It is designed so that teams without deep SEO experience can audit their site, decide what to fix and ship changes. Site audits cover technical SEO and content for both Google and AI answers, and fixes are ranked by likely impact. Keyword and AI prompt tracking follows rankings and citations across Google, AI… Read more
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S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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U Recommended by SMC
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Multi-location platform for listings, reviews, local pages and AI search visibility
Pricing Enterprise
Headquarters Berlin, Germany Features Local SEO AI search visibility Analytics Reporting
About Uberall is a location marketing platform for multi-location brands such as retailers, restaurants, hotels, banks and franchises. It was founded in Berlin in 2013 and helps brands manage how each of their locations appears across search, maps, review sites, social media and AI search. Listings management publishes and syncs location data to more than 150 directories and platforms, including Google and Apple, with… Read more
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W Recommended by SMC
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Local SEO software for ranking grids, citations, Google Business Profiles and reviews
Pricing Paid
Starting price $1/month
Headquarters Edmonton, Canada Features Local SEO Rank tracking Reporting
About Whitespark is a Canadian local SEO company, founded in Edmonton in 2005, that makes a set of software tools and also offers done-for-you local SEO services. Its products are used by local businesses, multi-location brands and agencies that manage local search visibility for clients. The Local Rank Tracker monitors local and organic rankings, and Local Ranking Grids show rankings across up to 225 geographic points… Read more
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W Recommended by SMC
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AI search growth platform for tracking and improving visibility in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters San Francisco, USA Features AI search visibility Content optimisation Rank tracking Digital PR and outreach Schema and structured data
About Writesonic, made by Writesonic Inc, presents itself as an AI search growth engine that brings generative engine optimisation (GEO), answer engine optimisation and AI visibility into one platform. It is used by marketing and SEO teams that want to monitor how AI assistants describe their brand and then act on the gaps. The platform monitors brand and topic visibility, citations and sentiment across AI platforms… Read more
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Y Recommended by SMC
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Listings, local search and AI search visibility platform for multi-location brands
Pricing Enterprise
Headquarters New York, USA Features Local SEO AI search visibility Schema and structured data Competitor research Analytics
About Yext is a marketing platform from Yext, a New York company founded in 2006. It is built for large and multi-location brands that need accurate business information across search engines, maps, directories, review sites and AI models. Its Knowledge Graph holds verified brand and location data and acts as the reference for everything the platform publishes. For local SEO, Yext Listings sends that data directly to more… Read more
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A Recommended by SMC
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PPC audit, ad testing and optimisation software for Google Ads and Microsoft Ads
Pricing Paid
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Adalysis is PPC management software for Google Ads and Microsoft Advertising, made by Adalysis Ltd in London. It was founded in 2013 by PPC specialists Brad Geddes and Emmanuel Gad and started as ad testing software before growing into a wider optimisation suite for agencies and in-house paid search managers. The platform runs more than 100 automated audit checks, with custom alerts and automated actions when… Read more
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AA Recommended by SMC
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Enterprise web and app analytics from Adobe with attribution and anomaly detection
Pricing Enterprise
Headquarters San Jose, USA Features Analytics Attribution Reporting Dashboards
About Adobe Analytics is an enterprise digital analytics product made by Adobe and sold as part of Adobe Experience Cloud. It is used by large organisations, often in retail, media, travel and financial services, to analyse behaviour across websites and mobile apps and to measure the performance of marketing channels. Analysis Workspace is the main interface, a browser-based canvas where analysts build drag-and-drop… Read more
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AI Recommended by SMC
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WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEO
Pricing Freemium
Starting price $49.50/year Features Content optimisation Schema and structured data Local SEO Ecommerce SEO Rank tracking Content writing
About All in One SEO, known as AIOSEO, is an SEO plugin for WordPress from Semper Plugins, part of the Awesome Motive family of WordPress products. It is used by bloggers, small businesses, online shops and agencies who want to manage SEO from inside the WordPress dashboard, and the vendor reports more than 3 million sites using it. TruSEO on-page analysis scores each post and gives a checklist in the editor. The plugin… Read more
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A Recommended by SMC
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Live Google People Also Ask data for question research and content planning
Pricing Paid
Starting price $12/month
Headquarters Norwich, UK Features Keyword research Content optimisation SERP data and APIs
About AlsoAsked is a keyword and question research tool made by Candour, a search marketing agency based in Norwich, UK. It is built for SEOs, content writers and strategists who want to understand the questions people ask around a topic and how Google groups them. The tool pulls live "People Also Ask" data from Google and displays it as a visual graph of connected questions, which helps with topic clustering, search… Read more
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A Recommended by SMC
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Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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B Recommended by SMC
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Enterprise platform for crawling, log analysis and optimising sites for search and AI
Pricing Enterprise Features Crawling Log analysis AI search visibility Ecommerce SEO Technical monitoring Site auditing
About Botify is an enterprise search optimisation platform founded in 2012 by Adrien Menard, Thomas Grange and a third co-founder. It is used by large ecommerce, publishing and enterprise websites that want their content crawled, indexed and recommended by search engines and AI tools. The company has offices in New York, London, Paris, Singapore, Sydney and Tokyo. The platform is grouped into three areas. AI Readiness… Read more
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B Recommended by SMC
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Outreach CRM and media list building for digital PR and link building teams
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Austin, USA Features Digital PR and outreach Backlinks Reporting
About BuzzStream is an outreach platform for digital PR, link building and content promotion, made by BuzzStream, a company based in Austin, Texas. It is used by agencies and in-house teams that pitch journalists, bloggers and site owners and need to keep track of every conversation. The software researches prospects, finds contact details and pulls site metrics, then sends personalised outreach emails in bulk with less… Read more
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C Recommended by SMC
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AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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