Search Marketing Club

Software listings

113 Searchable alternatives.

Tools that do what Searchable does, compared by pricing, free trial and member rating.

113 tools · 36 with a free plan · 57 with a free trial

113 tools · Page 4 of 5

Fathom Analytics

Cookie-free website analytics for traffic sources, UTM campaigns and eventsPaid · from $15/month · Free trial

AnalyticsReporting

Marketing intelligence platform for collecting, preparing and measuring marketing dataPaid · from $300/month · Free trial

ReportingDashboardsAnalyticsAttribution

AI assistant from Google for research, content and analysis across Google appsFreemium · from £4.49/month · Free trial

AI assistantsContent writingKeyword researchAnalytics

Google Analytics

Free web and app analytics from Google for traffic, conversions and campaign performanceFreemium

AnalyticsAttributionReporting

Google Search Console

Free Google tool that reports search performance, indexing and site issues for a websiteFree

AnalyticsTechnical monitoringPage speedSchema and structured dataReporting

Google Tag Manager

Free tag management for adding and updating tracking tags without editing site codeFree

Tag managementAnalytics

Grok

AI assistant from xAI with real-time X and web search for research and contentFreemium

AI assistantsContent writingCompetitor research

AI agent builder for marketing teams, with SEO, content and AI visibility templatesFreemium · from $37/month · Free trial

Workflow automationContent optimisationKeyword researchReporting

HockeyStack

B2B revenue data platform for multi-touch attribution and pipeline reportingEnterprise

AttributionAnalyticsDashboardsReporting

Call tracking and conversation analytics that link phone calls to marketing campaignsPaid · from £349/month

Call trackingAttributionAnalytics

Keywords Everywhere

Browser extension showing keyword volume, CPC and competition data on search pagesFreemium · from $7/month

Keyword researchCompetitor researchBacklinks

Local Falcon

Geo-grid local rank tracking and AI visibility scans for Google Maps and AI searchPaid · from $24.99/month · Free trial

Local SEORank trackingAI search visibilityReporting

Detects and blocks invalid clicks across paid search, social and display campaignsEnterprise

Click fraud protectionAnalytics

Backlink index and link intelligence with Trust Flow and Citation Flow metricsPaid · from £39.99/month

BacklinksCompetitor researchSERP data and APIs

Open-source, privacy-focused web analytics in the cloud or self-hostedFreemium · from €29/month · Free trial

AnalyticsBehaviour analyticsTag managementReporting

Call tracking and marketing attribution for online and offline campaignsPaid · from £179/month

Call trackingAttributionAnalytics

Microsoft Copilot

Microsoft's AI assistant for web research and drafting, built into Microsoft 365 appsFreemium · from $9.99/month · Free trial

AI assistantsContent writingAnalytics

Multi-touch attribution and media mix modelling for ecommerce and DTC brandsPaid · from $1,500/month

AttributionAnalyticsDashboards

AI assistant that manages and optimises Google Business Profiles for local SEOPaid · from $99/month · Free trial

Local SEORank trackingAI search visibilityReporting

AI answer engine with cited web search, used for research and AI visibility checksFreemium · from $20/month

AI assistantsContent writingCompetitor researchKeyword research

Outreach platform for link building, digital PR and earning citations in AI search answersPaid · from $210/month · Free trial

Digital PR and outreachBacklinksAI search visibilityReporting

Privacy-focused analytics suite with tag manager and consent managementPaid · from €36/month · Free trial

AnalyticsTag managementReporting

Plausible Analytics

Lightweight, cookie-free web analytics with goals, funnels and Search Console dataPaid · from $9/month · Free trial

AnalyticsReporting

WordPress SEO plugin with schema, keyword tracking and AI content toolsFreemium · from $5.59/month

Content optimisationSchema and structured dataRank trackingContent writing

How we rank: tools on the Software Pro plan first, then those sharing the most categories, then by member rating. Paying never changes reviews or ratings.

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