Software listings
SEO and search marketing software reviews.
Compare SEO tools across every part of the job, from rank tracking and site audits to reporting and AI visibility. Each listing shows the pricing model and whether there is a free trial, so you can separate free SEO tools from paid SEO software. Ratings come from verified members who use these products day to day.
25 software · based in San Francisco, USA, New York, USA, Paris, France
25 software · Page 1 of 2
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SEO and AI visibility platform for agencies, from content and links to client reportsPaid · Free trialAdaptify SEO
No reviews yet
Content writingKeyword researchBacklinksAI search visibilityReporting
A
Content platform and expert team for running brand strategy in AI search and SEOEnterprise · Free trialAirOps
No reviews yet
AI search visibilityContent writingContent optimisationCompetitor research
AI
WordPress SEO plugin for on-page analysis, sitemaps, schema and local SEOFreemium · from $49.50/yearAll in One SEO (AIOSEO)
No reviews yet
Content optimisationSchema and structured dataLocal SEOEcommerce SEORank tracking
A
Search listening tool that maps the questions and phrases people search forFreemium · from $20/monthAnswerThePublic
No reviews yet
Keyword researchContent optimisationContent writing
C
AI assistant from OpenAI for search research, content drafting and data analysisFreemium · from $8/monthChatGPT
No reviews yet
AI assistantsContent writingKeyword researchAnalytics
C
AI assistant from Anthropic for research, long-form content, analysis and codingFreemium · from $20/monthClaude
No reviews yet
AI assistantsContent writingAnalyticsKeyword research
C
Content platform for researching, grading and tracking content in Google and AI searchPaid · from $129/month · Free trialClearscope
No reviews yet
Content optimisationAI search visibilityKeyword researchContent writing
C
Enterprise AEO and SEO platform for AI visibility, content and website monitoringEnterpriseConductor
No reviews yet
AI search visibilityContent optimisationTechnical monitoringKeyword researchContent writing
F
SEO and GEO content platform for research, AI writing and AI visibility trackingPaid · from $39/month · Free trialFrase
No reviews yet
Content optimisationContent writingAI search visibilityKeyword research
G
AI assistant from Google for research, content and analysis across Google appsFreemium · from £4.49/month · Free trialGemini
No reviews yet
AI assistantsContent writingKeyword researchAnalytics
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AEO platform for AI search visibility, content and revenue attributionPaid · from $295/month · Free trialGoodie
No reviews yet
AI search visibilityContent optimisationContent writingAnalyticsAttribution
G
AI assistant from xAI with real-time X and web search for research and contentFreemiumGrok
No reviews yet
AI assistantsContent writingCompetitor research
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AI content planning tool for content inventories, briefs, topic clusters and optimisationFreemium · Free trialMarketMuse
No reviews yet
Content optimisationKeyword researchCompetitor researchContent writing
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 appsFreemium · from $9.99/month · Free trialMicrosoft Copilot
No reviews yet
AI assistantsContent writingAnalytics
MV
Mistral AI's work assistant for web research, deep research reports and agentsFreemium · from $14.99/monthMistral Vibe
No reviews yet
AI assistantsContent writingWorkflow automation
O
AI tool that researches keywords, writes and publishes SEO articles and builds backlinksPaid · from $99/month · Free trialOutrank
No reviews yet
Content writingKeyword researchBacklinksEcommerce SEO
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AI answer engine with cited web search, used for research and AI visibility checksFreemium · from $20/monthPerplexity
No reviews yet
AI assistantsContent writingCompetitor researchKeyword research
P
AI search visibility platform that tracks and improves how brands appear in AI answersEnterprise · Free trialProfound
No reviews yet
AI search visibilityCompetitor researchAnalyticsContent writingEcommerce SEO
RM
WordPress SEO plugin with schema, keyword tracking and AI content toolsFreemium · from $5.59/monthRank Math
No reviews yet
Content optimisationSchema and structured dataRank trackingContent writing
R
AI search visibility and content optimisation platform for SEO agenciesPaid · from $97/month · Free trialRankability
No reviews yet
AI search visibilityContent optimisationContent writingSite auditingKeyword research
S
Generative visibility platform for measuring and improving presence in AI and GoogleEnterpriseSemji
No reviews yet
AI search visibilityContent optimisationContent writingRank trackingCompetitor research
S
Rank tracking, forecasting and AI search tracking built for SEO agenciesPaid · from €99/monthSEOmonitor
No reviews yet
Rank trackingAI search visibilityReportingContent writing
S
Links AI search visibility tracking to SEO content work and page optimisationPaid · from $499/month · Free trialSlate
No reviews yet
AI search visibilityContent optimisationRank trackingCompetitor researchContent writing
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Content optimisation and AI search visibility tracking for SEO and content teamsPaid · from $49/monthSurfer
No reviews yet
Content optimisationContent writingAI search visibilityKeyword research
Questions
Software: FAQs
How do I choose the best SEO tools for my team?
Start with the jobs you do every week, such as tracking, auditing or reporting, and pick one tool per job before looking at all-in-one suites. Check data freshness, user seats and export limits, because these usually decide the real cost. Trial two options side by side on the same site before you commit.
Are free SEO tools good enough for professional work?
Free tools cover a lot of ground, especially Google Search Console, Google Analytics and the free tiers of crawlers. They tend to cap the number of URLs, keywords or projects, which is where agencies and larger sites hit limits. Many teams run free tools for checks and pay for one or two core platforms.