MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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N Recommended by SMC
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Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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N Recommended by SMC
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Multi-touch attribution and media mix modelling for ecommerce and DTC brands
Pricing Paid
Starting price $1,500/month Features Attribution Analytics Dashboards
About Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels. The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which… Read more
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O Recommended by SMC
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Technical SEO platform combining crawl, log and Search Console data for large sites
Pricing Enterprise Features Crawling Log analysis Site auditing AI search visibility Technical monitoring
About Oncrawl is a cloud based technical SEO platform for large and complex websites. It was created in France and has been part of BrightEdge since 2022, while continuing to operate under its own brand. It is aimed at enterprise SEO teams, ecommerce sites and agencies that need unsampled data on how search engines and AI bots treat their sites. The Crawler runs technical audits, tracks site health over time and analyses… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
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PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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R Recommended by SMC
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AI search visibility and content optimisation platform for SEO agencies
Pricing Paid
Starting price $97/month
Free trial Yes
Headquarters St. Louis, USA Features AI search visibility Content optimisation Content writing Site auditing Keyword research Digital PR and outreach
About Rankability is an AI search visibility and answer engine optimisation platform from Rankability Inc., founded in 2024 by Nathan Gotch and Simon L. Smith and based in St. Louis. It began as a content optimisation tool and is now built for marketing and SEO agencies delivering AI search services to clients. The platform follows an agency workflow. Research finds topics for AI SEO campaigns, Create turns client… Read more
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R Recommended by SMC
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Outreach software and managed link placements for link building and digital PR
Pricing Paid
Starting price $198/month
Free trial Yes Features Digital PR and outreach Backlinks Reporting
About Respona is a link building and digital PR outreach product that combines self-serve outreach software with a managed placement service. It is aimed at SEO teams, agencies and marketers who want to win links and brand mentions on sites with real traffic, either by running campaigns themselves or by paying per placement. The software brings prospecting, contact finding and email outreach into one place. Users search… Read more
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S Recommended by SMC
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All-in-one SEO software for site audits, rank tracking and backlink monitoring
Pricing Freemium
Starting price €59.90/month
Free trial Yes
Headquarters Nuremberg, Germany Features Site auditing Rank tracking Backlinks Keyword research Competitor research Technical monitoring
About Seobility is all-in-one SEO software from Seobility GmbH, based in Nuremberg, Germany. It is aimed at small and medium businesses, freelancers, agencies and local businesses, and is designed to be usable by both beginners and experienced SEO professionals. The website audit crawls a site to find technical problems such as broken links, duplicate content and slow pages, with recommendations for both search and AI… Read more
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S Recommended by SMC
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AI SEO manager that audits sites for Google and AI search and tracks prompts
Pricing Freemium
Starting price $49/month
Free trial Yes
Headquarters London, UK Features Site auditing AI search visibility Rank tracking Content optimisation
About SEOmator is an AI SEO manager for B2B SaaS teams, owned and operated by Next Marketing Technology Ltd. It is designed so that teams without deep SEO experience can audit their site, decide what to fix and ship changes. Site audits cover technical SEO and content for both Google and AI answers, and fixes are ranked by likely impact. Keyword and AI prompt tracking follows rankings and citations across Google, AI… Read more
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S Recommended by SMC
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SEO audits, white-label reports and an embeddable audit tool for agencies
Pricing Paid Features Site auditing Reporting Crawling Rank tracking Keyword research Backlinks
About SEOptimer is a website audit and SEO reporting tool. It is widely used by agencies, freelancers and small businesses that need quick, readable reports on a website's search performance, both for their own sites and for prospective clients. The core audit scans a page in seconds and returns a prioritised report covering on-page SEO, technical issues, performance, usability and social signals, with recommendations for… Read more
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S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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S Recommended by SMC
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Server-side tagging hosting for Google Tag Manager and Conversions API gateways
Pricing Freemium
Starting price $17/month Features Tag management Analytics
About Stape is a server-side tagging platform that hosts server Google Tag Manager containers and provides gateways for ad platform conversion APIs. Founded in 2021 and self-funded, it is used by advertisers, analysts and agencies that want more complete conversion data. With server-side tracking, events are sent from the browser to a server container on the advertiser's own subdomain and then forwarded to platforms such… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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T Recommended by SMC
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Enterprise tag management, server-side data collection and customer data platform
Pricing Enterprise
Headquarters San Diego, USA Features Tag management Analytics Attribution
About Tealium is an enterprise customer data platform with tag management at its core, founded in 2008 and based in San Diego. It is used by large organisations that need governed, consented data collection across websites, apps and servers. Tealium iQ Tag Management, the company's first product, manages marketing and analytics tags through a unified data layer, with version history, deployment environments and user-level… Read more
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TS Recommended by SMC
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Customer data platform that routes event data to ad, analytics and warehouse tools
Pricing Freemium
Starting price $120/month
Free trial Yes
Headquarters San Francisco, USA Features Tag management Analytics
About Twilio Segment is a customer data platform that collects first-party event data from websites, apps and servers and sends it to analytics tools, ad platforms and data warehouses. Segment was founded in 2011 and became part of Twilio in 2020. Connections, the core data pipeline, uses a single tracking implementation to route events to more than 550 destinations, which saves teams from installing separate tags for… Read more
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W Recommended by SMC
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Local SEO software for ranking grids, citations, Google Business Profiles and reviews
Pricing Paid
Starting price $1/month
Headquarters Edmonton, Canada Features Local SEO Rank tracking Reporting
About Whitespark is a Canadian local SEO company, founded in Edmonton in 2005, that makes a set of software tools and also offers done-for-you local SEO services. Its products are used by local businesses, multi-location brands and agencies that manage local search visibility for clients. The Local Rank Tracker monitors local and organic rankings, and Local Ranking Grids show rankings across up to 225 geographic points… Read more
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W Recommended by SMC
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Knowledge graph and structured data platform for visibility in search and AI assistants
Pricing Paid
Starting price €799/month
Headquarters Rome, Italy Features Schema and structured data AI search visibility Ecommerce SEO Content optimisation
About WordLift is an AI discovery platform that helps brands get found and recommended by search engines and AI assistants. It is made by WordLift srl, based in Rome, Italy, and founded in 2017. It is used by publishers, ecommerce and retail businesses and agencies working on structured data and entity based SEO. The platform builds a dynamic knowledge graph from a site's content and data, linking entities through… Read more
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W Recommended by SMC
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AI search growth platform for tracking and improving visibility in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters San Francisco, USA Features AI search visibility Content optimisation Rank tracking Digital PR and outreach Schema and structured data
About Writesonic, made by Writesonic Inc, presents itself as an AI search growth engine that brings generative engine optimisation (GEO), answer engine optimisation and AI visibility into one platform. It is used by marketing and SEO teams that want to monitor how AI assistants describe their brand and then act on the gaps. The platform monitors brand and topic visibility, citations and sentiment across AI platforms… Read more
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Z Recommended by SMC
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No-code automation platform linking 9,000+ apps with Zaps, AI agents and tables
Pricing Freemium
Starting price $29.99/month
Free trial Yes
Headquarters San Francisco, USA Features Workflow automation Reporting
About Zapier is a no-code automation platform made by Zapier, a fully remote company founded in 2011. Marketing teams, agencies and freelancers use it to connect the tools they already use and automate routine tasks through workflows called Zaps. For search marketing work, Zapier connects over 9,000 apps, including analytics, ad platforms, CRMs, form tools, spreadsheets and SEO software, so teams can automate lead… Read more
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