C Recommended by SMC
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AI assistant from OpenAI for search research, content drafting and data analysis
Pricing Freemium
Starting price $8/month
Headquarters San Francisco, USA Features AI assistants Content writing Keyword research Analytics
About ChatGPT is an AI assistant made by OpenAI, the San Francisco research company. Search marketers, content teams and agencies use it to research topics, draft and edit copy, and analyse data, and it is also one of the AI answer engines that brands now track for visibility. For SEO work, ChatGPT can search the web and cite sources, which helps with topic research and with checking how a brand or competitor is described… Read more
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C Recommended by SMC
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AI assistant from Anthropic for research, long-form content, analysis and coding
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Analytics Keyword research
About Claude is an AI assistant made by Anthropic, the AI safety company based in San Francisco. SEO specialists, content teams and analysts use it for research, writing, document analysis and building small tools and scripts, and its answers are also a source that brands monitor for AI search visibility. Claude can search the web, and its Research feature runs longer investigations that return cited reports, which suits… Read more
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G Recommended by SMC
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AI assistant from Google for research, content and analysis across Google apps
Pricing Freemium
Starting price £4.49/month
Free trial Yes
Headquarters Mountain View, USA Features AI assistants Content writing Keyword research Analytics
About Gemini is Google's AI assistant, available on the web, in mobile apps and inside Google Workspace. Marketers and SEO teams use it to research topics, draft content and analyse data, and because it shares models with Google Search's AI features, it is also watched closely by teams working on AI search visibility. Gemini includes Deep Research, which browses the web and compiles cited reports on a topic, market or… Read more
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G Recommended by SMC
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AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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AS Recommended by SMC
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SEO and AI visibility platform for agencies, from content and links to client reports
Pricing Paid
Free trial Yes
Headquarters Miami, USA Features Content writing Keyword research Backlinks AI search visibility Reporting
About Adaptify SEO is an SEO and AI visibility platform from Adaptify, built for marketing agencies that want to deliver more search work to clients without adding staff. It brings keyword research, content production, link building and client reporting into one dashboard. Keyword strategy tools build keyword clusters, run gap analysis against competitors and turn the results into content plans. The content feature writes… Read more
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A Recommended by SMC
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SEO and marketing platform for backlinks, keywords, site audits and AI brand visibility
Pricing Freemium
Starting price £23/month
Headquarters Singapore Features Backlinks Keyword research Site auditing Rank tracking Competitor research AI search visibility
About Ahrefs is a marketing platform made by Ahrefs, a bootstrapped company headquartered in Singapore with a team spread across many countries. It is used by SEO specialists, content marketers and agencies to analyse search visibility for their own sites and for competitors. Site Explorer shows a domain's backlinks, referring domains, organic keywords and top pages, based on Ahrefs' own web crawler. Keywords Explorer… Read more
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A Recommended by SMC
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Content platform and expert team for running brand strategy in AI search and SEO
Pricing Enterprise
Free trial Yes Features AI search visibility Content writing Content optimisation Competitor research
About AirOps is a platform for AI discovery, the way AI tools recommend products and services, paired with a hands-on team of experts. It is aimed at marketing and growth leaders at brands of any size, whether they are starting out with AI search or already running a programme. Named customers include Chime, HubSpot, Webflow, Ramp and Wiz. The platform combines AI agents, data, brand governance and expert input to… Read more
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A Recommended by SMC
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Search listening tool that maps the questions and phrases people search for
Pricing Freemium
Starting price $20/month Features Keyword research Content optimisation Content writing
About AnswerThePublic is a search listening and keyword research tool owned by NP Digital, the agency founded by Neil Patel, which acquired it in 2022. It is used by marketers, SEOs, content creators, PR teams and consumer researchers to find content ideas and understand what audiences want to know. The tool takes a keyword and surfaces the questions, prepositions, comparisons and related searches people type into search… Read more
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B Recommended by SMC
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Content research, media database and monitoring for content and PR teams
Pricing Paid
Starting price $199/month
Free trial Yes
Headquarters Brighton, UK Features Digital PR and outreach Competitor research Keyword research Backlinks
About BuzzSumo is a content research and media intelligence platform made by BuzzSumo Ltd, based in Brighton, UK. It launched in 2014, was acquired by Brandwatch in 2017 and became part of Cision in 2021. It is used by content marketers, SEOs and PR teams. For search and content work, BuzzSumo shows the most shared and linked content on any topic or competitor domain over the last five years, which helps teams find… Read more
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C Recommended by SMC
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Content platform for researching, grading and tracking content in Google and AI search
Pricing Paid
Starting price $129/month
Free trial Yes Features Content optimisation AI search visibility Keyword research Content writing
About Clearscope is a content platform for SEO and AI search visibility, made by Mushi Labs. It is used by content marketers, editors and SEO teams who plan, write and refresh content and want to see how it performs in Google and in AI answers. The platform has four connected products. Discover finds the questions buyers ask Google and AI tools, with search volume, intent and the brands each engine already mentions. Track… Read more
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C Recommended by SMC
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Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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F Recommended by SMC
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SEO and GEO content platform for research, AI writing and AI visibility tracking
Pricing Paid
Starting price $39/month
Free trial Yes Features Content optimisation Content writing AI search visibility Keyword research
About Frase is an SEO and GEO (generative engine optimisation) platform for content teams. It is a remote first company and describes the product as a content operating system for AI search. It is used by marketers, agencies and content teams that research, write and optimise articles for Google and AI answers. Frase combines SEO research, content optimisation, GEO scoring and AI writing assistance. Every plan includes… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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L Recommended by SMC
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AI search analytics for keyword rankings, citations and share of voice in AI answers
Pricing Paid
Starting price $79/month
Free trial Yes
Headquarters London, UK Features AI search visibility Rank tracking Keyword research Competitor research Reporting
About LLMrefs is an AI search analytics platform and brand visibility tracker from LLMrefs, a London company led by founder and CEO James Berry. It is used by marketing teams, SEO professionals, agencies and growth teams who want to measure how often their brand appears in AI-generated answers. The platform works from keywords rather than single prompts, generating fan-out prompts for each keyword and tracking rankings… Read more
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M Recommended by SMC
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Suite of SEO tools for keyword research, SERP analysis, rank tracking and backlinks
Pricing Freemium
Headquarters Bratislava, Slovakia Features Keyword research Rank tracking Backlinks Competitor research AI search visibility
About Mangools is a suite of SEO tools made by Mangools, a company based in Bratislava, Slovakia, that has been building SEO software since 2014. It is aimed at bloggers, small businesses, freelancers and agencies that want simple tools for everyday keyword and ranking work. The suite has five main tools. KWFinder handles keyword research with search volume and keyword difficulty, SERPChecker analyses local search results… Read more
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MC Recommended by SMC
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Microsoft's AI assistant for web research and drafting, built into Microsoft 365 apps
Pricing Freemium
Starting price $9.99/month
Free trial Yes
Headquarters Redmond, USA Features AI assistants Content writing Analytics
About Microsoft Copilot is the AI assistant made by Microsoft, available on the web, in Windows, in mobile apps and inside Microsoft 365. Marketers use it for web research, drafting and working with documents and spreadsheets, and because its web answers draw on Bing search, it is one of the AI platforms brands review when checking their visibility in AI answers. Copilot answers questions with linked web sources, which… Read more
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MV Recommended by SMC
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Mistral AI's work assistant for web research, deep research reports and agents
Pricing Freemium
Starting price $14.99/month
Headquarters Paris, France Features AI assistants Content writing Workflow automation
About Mistral Vibe is the AI assistant made by Mistral AI, the Paris AI company. It was known as Le Chat until May 2026, when Mistral merged it with its coding agent under the Vibe name. It is used by marketers and agencies for research, content work and delegating multi-step tasks, and appeals to European teams that want an EU-based provider. Vibe can search the web for quick answers and produce deep research reports… Read more
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MP Recommended by SMC
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SEO toolset for keyword research, link analysis, site crawls and AI visibility tracking
Pricing Paid
Starting price $49/month
Free trial Yes
Headquarters Seattle, USA Features Keyword research Backlinks Rank tracking Site auditing AI search visibility Competitor research
About Moz Pro is an SEO software suite made by Moz, a search marketing company with more than 20 years in the field. It is designed for small businesses, in-house marketers and agencies, and is the main paid product alongside Moz Local, STAT and the Moz API. Moz Pro covers keyword research, rank tracking, site crawls and link research based on Moz's own link index and metrics such as Domain Authority and Brand Authority.… Read more
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O Recommended by SMC
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AI tool that researches keywords, writes and publishes SEO articles and builds backlinks
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Paris, France Features Content writing Keyword research Backlinks Ecommerce SEO
About Outrank is an AI SEO tool from Outrank SAS, based in Paris. It is aimed at founders, small businesses, ecommerce stores and agencies that want a steady flow of search content and links without writing or publishing each article by hand. Outrank runs automated keyword research and SEO analysis, with a chat interface for brainstorming topics, then writes and schedules articles daily. Each article includes optimised… Read more
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P Recommended by SMC
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AI search visibility platform that tracks and improves how brands appear in AI answers
Pricing Enterprise
Free trial Yes
Headquarters New York, USA Features AI search visibility Competitor research Analytics Content writing Ecommerce SEO
About Profound is an AI marketing platform from the New York company of the same name, built to help brands understand and improve how they appear in AI search. It is aimed at AEO, content, PR and brand teams, as well as agencies, and is used by larger organisations in sectors such as retail, travel and pharmaceuticals. The monitoring side covers Answer Engine Insights, which tracks brand mentions, citations and… Read more
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R Recommended by SMC
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AI search visibility and content optimisation platform for SEO agencies
Pricing Paid
Starting price $97/month
Free trial Yes
Headquarters St. Louis, USA Features AI search visibility Content optimisation Content writing Site auditing Keyword research Digital PR and outreach
About Rankability is an AI search visibility and answer engine optimisation platform from Rankability Inc., founded in 2024 by Nathan Gotch and Simon L. Smith and based in St. Louis. It began as a content optimisation tool and is now built for marketing and SEO agencies delivering AI search services to clients. The platform follows an agency workflow. Research finds topics for AI SEO campaigns, Create turns client… Read more
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S Recommended by SMC
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Generative visibility platform for measuring and improving presence in AI and Google
Pricing Enterprise
Headquarters Lyon, France Features AI search visibility Content optimisation Content writing Rank tracking Competitor research
About Semji is a generative visibility platform made by Semji SAS, a company founded in 2012 and based in Lyon, France. It is used by SEO managers, content managers and marketing leaders, including international teams, in sectors such as retail, health, finance, insurance, B2B and media. Its Intelligence Hub tracks mention rate, citation rate and average mention position across ChatGPT, Google AI Overviews, Perplexity,… Read more
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S Recommended by SMC
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Search and AI visibility platform for keyword research, audits, rankings and backlinks
Pricing Freemium
Starting price £113/month
Free trial Yes
Headquarters Boston, USA Features Keyword research Site auditing Rank tracking Backlinks Competitor research AI search visibility
About Semrush is an online visibility platform made by Semrush, which has been part of Adobe since April 2026. It is used by in-house marketers, SEO specialists and agencies to research search demand, monitor competitors and track how brands appear in both traditional search results and AI-generated answers. For SEO, Semrush covers keyword research, competitor and domain analysis, site audits, position tracking, backlink… Read more
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