C Recommended by SMC
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Content platform for researching, grading and tracking content in Google and AI search
Pricing Paid
Starting price $129/month
Free trial Yes Features Content optimisation AI search visibility Keyword research Content writing
About Clearscope is a content platform for SEO and AI search visibility, made by Mushi Labs. It is used by content marketers, editors and SEO teams who plan, write and refresh content and want to see how it performs in Google and in AI answers. The platform has four connected products. Discover finds the questions buyers ask Google and AI tools, with search volume, intent and the brands each engine already mentions. Track… Read more
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C Recommended by SMC
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Automated on-page SEO using Google Search Console data, from titles to schema
Pricing Paid
Starting price $59/month Features Content optimisation Schema and structured data AI search visibility Analytics
About ClickRank is an AI SEO automation tool operated by ClickRank LLC. It uses a site's Google Search Console data to find and apply on-page improvements, and is aimed at website owners, small businesses, consultants and agencies that want SEO changes made without developer help. Once connected, ClickRank suggests and applies changes to title tags and meta descriptions to lift click-through rates, writes image alt text… Read more
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C Recommended by SMC
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Enterprise AEO and SEO platform for AI visibility, content and website monitoring
Pricing Enterprise
Headquarters New York, USA Features AI search visibility Content optimisation Technical monitoring Keyword research Content writing Reporting
About Conductor is an enterprise platform for answer engine optimisation (AEO) and SEO, made by Conductor, a company founded in New York. It is built for enterprise SEO and AEO teams, content marketers, ecommerce and digital product teams, and web developers, with customers in retail, technology, healthcare, financial services and travel. Conductor Intelligence tracks brand visibility across ChatGPT, Gemini, Copilot,… Read more
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DS Recommended by SMC
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Free reporting and dashboard tool from Google, formerly known as Looker Studio
Pricing Freemium
Headquarters Mountain View, USA Features Dashboards Reporting
About Data Studio is a reporting and data visualisation tool made by Google. It was known as Looker Studio from 2022 until April 2026, when Google returned it to its original name. It is used by marketers, analysts and agencies to turn data from many sources into interactive dashboards and shareable reports. Reports are built in the browser with drag-and-drop charts, tables, filters and controls, and can be shared with… Read more
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D Recommended by SMC
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Pay-as-you-go APIs for SERP, keyword, backlink and AI search data
Pricing Paid
Starting price $50 (pay as you go)
Free trial Yes
Headquarters Kharkiv, Ukraine Features SERP data and APIs Keyword research Backlinks AI search visibility
About DataForSEO is a provider of SEO and marketing data through APIs, used by SEO agencies, SEO software companies, media, ecommerce and enterprise teams. The project began in 2011 as in-house software for an SEO agency and launched its first API in 2016. The company is based in Ukraine, with addresses in Kharkiv and Tallinn, Estonia. Its APIs cover SERP results, keyword data, backlinks, domain analytics, on-page… Read more
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D Recommended by SMC
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B2B revenue attribution and web analytics that connect marketing activity to pipeline
Pricing Freemium
Free trial Yes
Headquarters Copenhagen, Denmark Features Attribution Analytics Reporting Dashboards
About Dreamdata is a B2B revenue attribution and analytics platform made by Dreamdata, a company founded in Copenhagen with an office in New York. It is aimed at B2B marketing and revenue teams that need to see how activity across channels and accounts turns into pipeline and revenue. The free plan covers B2B web analytics with cookie and cookieless tracking, company identification, engagement scoring, an audience… Read more
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F Recommended by SMC
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SEO and GEO content platform for research, AI writing and AI visibility tracking
Pricing Paid
Starting price $39/month
Free trial Yes Features Content optimisation Content writing AI search visibility Keyword research
About Frase is an SEO and GEO (generative engine optimisation) platform for content teams. It is a remote first company and describes the product as a content operating system for AI search. It is used by marketers, agencies and content teams that research, write and optimise articles for Google and AI answers. Frase combines SEO research, content optimisation, GEO scoring and AI writing assistance. Every plan includes… Read more
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F Recommended by SMC
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Marketing intelligence platform for collecting, preparing and measuring marketing data
Pricing Paid
Starting price $300/month
Free trial Yes
Headquarters Stockholm, Sweden Features Reporting Dashboards Analytics Attribution
About Funnel is a marketing intelligence platform made by Funnel, a company founded in 2014 with offices in Stockholm, Boston, Hamburg and Sydney. It is used by brands and agencies that need marketing data from many platforms collected, cleaned and made available for reporting and measurement. Its Data Hub gathers data from more than 600 sources, stores it, and applies shared definitions and context such as budgets,… Read more
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G Recommended by SMC
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AEO platform for AI search visibility, content and revenue attribution
Pricing Paid
Starting price $295/month
Free trial Yes
Headquarters New York, USA Features AI search visibility Content optimisation Content writing Analytics Attribution Ecommerce SEO
About Goodie, also known as Goodie AI, is an answer engine optimisation (AEO) platform from a New York company founded in 2024 by Mostafa Elbermawy. It is aimed at founders, CMOs, PR teams, SEO specialists and agencies, with use cases across sectors such as travel, retail, SaaS, finance, healthcare and media. Goodie combines prompt research and visibility monitoring across ChatGPT, Claude, Perplexity, Gemini, Copilot,… Read more
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G Recommended by SMC
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AI assistant from xAI with real-time X and web search for research and content
Pricing Freemium Features AI assistants Content writing Competitor research
About Grok is an AI assistant made by xAI, the AI company that became part of SpaceX in 2026. It is available at grok.com, in mobile apps and inside X, and is used by marketers for research, content drafting and following live conversations about brands, topics and competitors. Grok's distinguishing feature for search and social marketers is its access to real-time posts on X alongside web search, which helps with trend… Read more
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H Recommended by SMC
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B2B revenue data platform for multi-touch attribution and pipeline reporting
Pricing Enterprise
Headquarters San Francisco, USA Features Attribution Analytics Dashboards Reporting
About HockeyStack is a B2B revenue data platform made by HockeyStack, a company based in San Francisco. It brings marketing, product and sales data together so that marketing leaders, GTM operations teams and sales leaders can see which activity drives pipeline and closed revenue. The platform tracks buyer journeys from first touch to closed won using cookieless tracking, and its Atlas data foundation ingests data from… Read more
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KE Recommended by SMC
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Browser extension showing keyword volume, CPC and competition data on search pages
Pricing Freemium
Starting price $7/month
Headquarters Mumbai, India Features Keyword research Competitor research Backlinks
About Keywords Everywhere is a browser extension for keyword research, operated by Axeman Technology Solutions LLP. It works in Chrome, Firefox and Edge and is used by SEOs, content marketers and site owners who want keyword data shown directly on the sites they already browse. The extension adds search volume, cost per click, competition and related keywords to results on Google, YouTube, Amazon, Bing, Etsy, eBay and… Read more
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LF Recommended by SMC
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Geo-grid local rank tracking and AI visibility scans for Google Maps and AI search
Pricing Paid
Starting price $24.99/month
Free trial Yes Features Local SEO Rank tracking AI search visibility Reporting
About Local Falcon is a local rank tracking platform made by Local Falcon LLC, built around geo-grid scans that show how a business ranks at many points across a map. It is used by local SEO agencies, multi-location brands and businesses that rely on Google Maps visibility. Scans run on Google Maps and Apple Maps with grid sizes from 3x3 to 21x21, and results are summarised with metrics such as Share of Local Voice and… Read more
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M Recommended by SMC
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Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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M Recommended by SMC
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Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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MC Recommended by SMC
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Free heatmaps, session recordings and AI summaries from Microsoft
Pricing Free
Headquarters Redmond, USA Features Behaviour analytics Analytics AI search visibility
About Microsoft Clarity is a free behaviour analytics tool made by Microsoft. It records how visitors use a website or mobile app and is used by marketers, SEO and CRO teams, product managers and agencies who want to see why visitors leave or fail to convert. Session recordings show real visits, with highlights that point to key moments, and heatmaps show where users click, scroll and drop off, with comparisons between… Read more
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N Recommended by SMC
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Multi-touch attribution and media mix modelling for ecommerce and DTC brands
Pricing Paid
Starting price $1,500/month Features Attribution Analytics Dashboards
About Northbeam is a marketing attribution and measurement platform made by Northbeam, founded in 2019. It is built for ecommerce and direct-to-consumer brands and the growth marketers who manage their paid media budgets across many channels. The platform provides first-party multi-touch attribution, customisable omnichannel dashboards and view-through attribution through its Clicks plus Deterministic Views model, which… Read more
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P Recommended by SMC
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AI assistant that manages and optimises Google Business Profiles for local SEO
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Santa Monica, USA Features Local SEO Rank tracking AI search visibility Reporting
About Paige is local SEO software from Merchynt, a local marketing company based in Santa Monica, California, and founded in 2019. It manages a business's Google Business Profile and related local marketing work, and is designed for business owners without marketing or technical skills, as well as agencies that look after many local clients. Paige optimises the profile description, services and attributes, writes and… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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P Recommended by SMC
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Outreach platform for link building, digital PR and earning citations in AI search answers
Pricing Paid
Starting price $210/month
Free trial Yes Features Digital PR and outreach Backlinks AI search visibility Reporting
About Pitchbox is an outreach platform for link building, digital PR and what the company calls AEO outreach, aimed at getting brands mentioned and cited in AI search answers as well as ranking in search. It is used by SEO agencies, in-house search teams and link builders who run outreach campaigns at volume. The platform finds relevant publishers from a topic, keywords or competitor sites, then pulls contact data with a… Read more
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SA Recommended by SMC
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Enterprise schema markup and content knowledge graph platform for search and AI
Pricing Enterprise
Headquarters Guelph, Canada Features Schema and structured data AI search visibility Analytics
About Schema App is a schema markup and entity management platform made by Hunch Manifest Inc, which trades as Schema App. The product launched in 2016 and is led by co-founders Martha van Berkel and Mark van Berkel. It is aimed at enterprise marketing and SEO teams that need structured data across large websites without heavy reliance on developers. The platform organises a company's content, products and expertise into… Read more
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SF Recommended by SMC
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Desktop website crawler for technical SEO audits on Windows, macOS and Linux
Pricing Freemium
Starting price £199/year
Headquarters Henley-on-Thames, UK Features Crawling Site auditing Page speed Technical monitoring
About Screaming Frog SEO Spider is a desktop website crawler made by Screaming Frog, a UK search marketing agency founded in 2010 and based in Henley-on-Thames. It is used by SEO specialists, agencies and in-house teams to audit websites of any size from their own computer. The crawler finds broken links, server errors, redirects, redirect chains and loops, and audits titles, meta descriptions, headings, canonicals,… Read more
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S Recommended by SMC
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Rank tracking, forecasting and AI search tracking built for SEO agencies
Pricing Paid
Starting price €99/month
Headquarters Bucharest, Romania Features Rank tracking AI search visibility Reporting Content writing
About SEOmonitor is an SEO platform for agencies, made by SEOmonitor, a company based in Bucharest, Romania. It combines rank tracking with tools agencies use to plan, forecast and report on organic search work for their clients. The rank tracker monitors keyword positions and visibility, and the platform includes SEO forecasting so agencies can estimate the traffic and business impact of a campaign before it starts.… Read more
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