M Recommended by SMC
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Backlink index and link intelligence with Trust Flow and Citation Flow metrics
Pricing Paid
Starting price £39.99/month
Headquarters Birmingham, UK Features Backlinks Competitor research SERP data and APIs
About Majestic is a link intelligence tool made by Majestic-12 Ltd, a company founded in 2004 and based in Birmingham, UK. It surveys and maps the web to build a large database of links, which SEO professionals and marketers use for link building, competitor analysis and reputation management. Site Explorer reports on any domain or URL, covering referring domains, top backlinks, new and lost links, anchor text, top pages… Read more
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M Recommended by SMC
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Visual automation platform for connecting SEO, ads and reporting tools with AI steps
Pricing Freemium
Starting price $9/month
Headquarters Prague, Czech Republic Features Workflow automation Reporting Dashboards
About Make is a visual workflow automation platform owned by Celonis. Formerly known as Integromat, it is used by marketing teams, agencies and operations staff to connect apps and automate repetitive work without writing code, using scenarios built on a drag-and-drop canvas. For search marketing, Make is commonly used to move data between SEO tools, ad platforms, analytics, spreadsheets and CRMs, for example pulling… Read more
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M Recommended by SMC
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AI content planning tool for content inventories, briefs, topic clusters and optimisation
Pricing Freemium
Free trial Yes
Headquarters Boston, USA Features Content optimisation Keyword research Competitor research Content writing
About MarketMuse is an AI based content planning and optimisation platform for SEO and content teams. It was founded in Boston in 2013 by Aki Balogh, with Jeff Coyle joining as co-founder in 2015, and was acquired by Siteimprove in October 2024. It is used by publishers, brands and agencies that need to plan and improve content across large sites. The platform builds a site inventory and analyses content at scale, showing… Read more
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M Recommended by SMC
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Open-source, privacy-focused web analytics in the cloud or self-hosted
Pricing Freemium
Starting price €29/month
Free trial Yes
Headquarters Wellington, New Zealand Features Analytics Behaviour analytics Tag management Reporting
About Matomo is an open-source web analytics platform developed by InnoCraft, a company set up by Matomo's creators. It began in 2007 as Piwik and was renamed Matomo in 2018. It is used by organisations that want full ownership of their analytics data, including public bodies, agencies and businesses with strict privacy requirements. Matomo reports on pages, traffic sources, campaigns, goals, events and ecommerce, with… Read more
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N Recommended by SMC
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Workflow automation tool with AI agents, code steps and self-hosting for data teams
Pricing Freemium
Starting price €20/month
Free trial Yes
Headquarters Berlin, Germany Features Workflow automation Reporting SERP data and APIs
About n8n is a workflow automation platform made by n8n, a company based in Berlin. It combines a visual workflow builder with the option to write code, and is popular with technical marketers, SEO engineers and agencies who want control over their data and the option to host the tool themselves. For SEO and search marketing, n8n is used to build pipelines that pull data from APIs such as Search Console, analytics, rank… Read more
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O Recommended by SMC
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Google Ads optimisation software with recommended improvements, alerts and reports
Pricing Paid
Starting price $129/month
Free trial Yes
Headquarters London, UK Features PPC management Bid management Reporting
About Opteo is Google Ads management software made by Opteo Ltd, a London company. It was built by PPC practitioners who wanted to manage many Google Ads accounts in one place, and it is used by agencies, freelancers and in-house advertisers. Opteo analyses accounts and suggests improvements that can be applied in a few clicks. These cover keyword management, ad creative, bid adjustments, negative keywords to exclude… Read more
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O Recommended by SMC
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PPC management software for optimising, automating and reporting on paid search accounts
Pricing Paid
Free trial Yes
Headquarters Mountain View, USA Features PPC management Bid management Reporting Workflow automation
About Optmyzr is PPC management software founded in 2013 by Frederick Vallaeys, Geetanjali Tyagi and Manas Garg. It is used by agencies and in-house paid search teams that manage Google Ads, Microsoft Advertising and Amazon Ads accounts and want to spend less time on routine optimisation. The platform offers one-click optimisations, account audits and insights for keywords, search queries and bids, with changes pushed… Read more
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PA Recommended by SMC
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AI search analytics for tracking brand visibility, rankings and sources in AI answers
Pricing Paid
Starting price $95/month
Free trial Yes
Headquarters Berlin, Germany Features AI search visibility Competitor research Reporting Analytics
About Peec AI is an AI search analytics platform from Peec AI, a Berlin company founded in 2025. It shows marketing teams, brands and agencies how AI platforms discover, describe and recommend their brand compared with competitors. Users set up and organise the prompts they want to monitor, with AI-suggested prompts and search volume data to help choose them. The platform then tracks visibility, position and sentiment… Read more
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P Recommended by SMC
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AI answer engine with cited web search, used for research and AI visibility checks
Pricing Freemium
Starting price $20/month
Headquarters San Francisco, USA Features AI assistants Content writing Competitor research Keyword research
About Perplexity is an AI answer engine made by Perplexity AI, a San Francisco company. It answers questions by searching the web and citing its sources, which makes it both a research tool for marketers and one of the main AI search platforms that brands track for visibility and citations. For search marketing, Perplexity is used to research topics and competitors, gather sourced statistics for content, and see which… Read more
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PP Recommended by SMC
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Privacy-focused analytics suite with tag manager and consent management
Pricing Paid
Starting price €36/month
Free trial Yes
Headquarters Wrocław, Poland Features Analytics Tag management Reporting
About Piwik PRO is an analytics platform made by Piwik PRO, a company based in Poland that merged with Cookie Information in 2023. It is aimed at organisations that need tight control over personal data, including healthcare, banking and financial services, energy, government and ecommerce teams. The suite combines web and mobile analytics with a tag manager, a consent manager and a data activation module. Marketers can… Read more
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PA Recommended by SMC
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Lightweight, cookie-free web analytics with goals, funnels and Search Console data
Pricing Paid
Starting price $9/month
Free trial Yes Features Analytics Reporting
About Plausible Analytics is a lightweight, open-source web analytics tool started by Uku Taht in 2018 and built and hosted in the EU. It is aimed at site owners, agencies and businesses that want simple traffic reporting without cookies or personal data collection, as an alternative to Google Analytics. The dashboard shows visitors, pages, sources and campaigns in real time, with automatic channel grouping for UTM-tagged… Read more
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RM Recommended by SMC
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WordPress SEO plugin with schema, keyword tracking and AI content tools
Pricing Freemium
Starting price $5.59/month
Headquarters Gurugram, India Features Content optimisation Schema and structured data Rank tracking Content writing
About Rank Math is an SEO plugin for WordPress made by Rank Math, a company based in Gurugram, India, co-founded by Bhanu Ahluwalia, Nimit Kashyap and Suraj Vibhute. It is used by bloggers, small businesses, ecommerce sites and agencies that manage WordPress websites, and is available as a free plugin with paid PRO and higher plans. The plugin handles on page optimisation inside the WordPress editor and lets site owners… Read more
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R Recommended by SMC
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AI visibility tracker for brand mentions, citations and sentiment across AI search engines
Pricing Paid
Starting price $99/month
Free trial Yes
Headquarters Vienna, Austria Features AI search visibility Competitor research Site auditing Dashboards
About Rankscale is an AI visibility platform made by Rankscale GmbH, an Austrian company. It tracks how brands appear in AI search engines to support answer engine optimisation (AEO) and generative engine optimisation (GEO), and is aimed at agencies, enterprise teams and SEO teams that manage several brands. The platform covers more than 17 AI engines, including Google AI Overviews and AI Mode, ChatGPT, Perplexity,… Read more
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R Recommended by SMC
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Google Business Profile management, local rank tracking and AI search monitoring
Pricing Paid
Free trial Yes
Headquarters Gurugram, India Features Local SEO Rank tracking AI search visibility Competitor research
About RightChoice.ai is a local and AI search visibility platform from Genshi Solutions Private Limited, based in Gurugram, India. It is aimed at small businesses, multi-location brands and agencies that manage Google Business Profiles and want to be found in both local search and AI answers. The platform lets users create, verify, manage and protect Google Business listings and view their performance data in one place.… Read more
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R Recommended by SMC
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Marketing measurement combining multi-touch attribution, MMM and incrementality tests
Pricing Enterprise Features Attribution Analytics Reporting
About Rockerbox is a marketing measurement platform made by Rockerbox, which was acquired by DoubleVerify in 2025 and continues to operate under its own name. It is aimed at brands and marketing teams that spend across digital, offline, paid and organic channels and need a single view of what drives results. The platform combines three methods on one data foundation. Multi-touch attribution gives campaign-level insight… Read more
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RA Recommended by SMC
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Marketing attribution, call tracking and form tracking that link leads to revenue
Pricing Paid
Starting price £299/month
Headquarters Liverpool, UK Features Attribution Call tracking Analytics Reporting
About Ruler Analytics is a marketing attribution platform made by Ruler Analytics, a company based in Liverpool. It is built for marketing teams and agencies that generate leads through forms, phone calls and live chat, and that need to show which channels and campaigns produce pipeline and revenue rather than just clicks. The platform records each visitor's source and journey, then matches tracked conversions to closed… Read more
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S Recommended by SMC
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Tracks and improves brand visibility and citations across AI search engines
Pricing Paid
Starting price $125/month
Free trial Yes
Headquarters London, UK Features AI search visibility Analytics Content optimisation Site auditing Competitor research
About Searchable is an AI search optimisation platform made by Searchable Limited, a London company founded by SEO and AI search specialists with agency backgrounds. It is aimed at in-house brand teams and larger brands that want to see how they appear in AI answers and act on what they find. The platform tracks brand visibility and citations across ChatGPT, Claude, Perplexity, Google AI Overviews and Microsoft Copilot.… Read more
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S Recommended by SMC
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Generative visibility platform for measuring and improving presence in AI and Google
Pricing Enterprise
Headquarters Lyon, France Features AI search visibility Content optimisation Content writing Rank tracking Competitor research
About Semji is a generative visibility platform made by Semji SAS, a company founded in 2012 and based in Lyon, France. It is used by SEO managers, content managers and marketing leaders, including international teams, in sectors such as retail, health, finance, insurance, B2B and media. Its Intelligence Hub tracks mention rate, citation rate and average mention position across ChatGPT, Google AI Overviews, Perplexity,… Read more
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S Recommended by SMC
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Tests whether SEO changes worked using Search Console and Analytics data
Pricing Paid
Starting price $50/month
Free trial Yes Features Analytics Reporting Technical monitoring Content optimisation
About SEOTesting is a tool for checking whether SEO changes have worked, made by SanityCheck.io Limited, a company registered in England and Wales. It is used by in-house SEOs and digital agencies who want evidence of the effect of their changes using their own data. Users can run before and after tests on single pages or groups of pages, split tests against control pages, switch tests for redirects and LLM tests. Results… Read more
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S Recommended by SMC
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Real-time search engine results API returning structured JSON data
Pricing Freemium
Starting price $25/month
Headquarters Austin, USA Features SERP data and APIs Rank tracking AI search visibility Local SEO
About SerpApi is an API for collecting search engine results, made by SerpApi, LLC in Austin, USA. It is used by developers, SEO tool builders and data teams that need structured search data without maintaining their own scrapers. The company was founded in 2017. Each request runs in a full browser, solves CAPTCHAs and returns results as structured JSON or Markdown in real time. SerpApi supports Google, including AI… Read more
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S Recommended by SMC
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Omnichannel ad platform for paid search, retail media and paid social with AI agents
Pricing Enterprise Features PPC management Bid management Reporting Analytics
About Skai, formerly Kenshoo, is an omnichannel marketing platform for brands and agencies running large paid media programmes. The company started in search marketing in 2006 and now covers paid search, retail media and paid social across more than 300 channels. For paid search, Skai handles planning, activation, bid and budget optimisation and measurement in one platform, alongside retail media on marketplaces and… Read more
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S Recommended by SMC
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Links AI search visibility tracking to SEO content work and page optimisation
Pricing Paid
Starting price $499/month
Free trial Yes Features AI search visibility Content optimisation Rank tracking Competitor research Content writing
About Slate is an AI search and SEO platform from Slate HQ, built for marketing teams that want visibility data and content execution in one place. It finds growth opportunities across SEO, AI search, content and wider web presence, then carries out much of the work itself. Its AI Visibility Tracker runs buying-intent prompts across the main AI engines to measure share of voice, mentions and citations, traces AI answers… Read more
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S Recommended by SMC
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Marketing data connectors that move ads, analytics and SEO data into reports and AI tools
Pricing Paid
Starting price €39/month
Free trial Yes
Headquarters Helsinki, Finland Features Reporting Analytics Dashboards
About Supermetrics is a marketing data platform made by Supermetrics, founded in 2013 and based in Helsinki. It is used by agencies and in-house marketing teams to pull data from advertising, analytics and other marketing platforms into the tools where they report on and analyse performance. Supermetrics connects sources such as Google Analytics, Google Search Console, Google Ads and social ad platforms to destinations… Read more
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S Recommended by SMC
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Content optimisation and AI search visibility tracking for SEO and content teams
Pricing Paid
Starting price $49/month
Headquarters Wrocław, Poland Features Content optimisation Content writing AI search visibility Keyword research
About Surfer, long known as Surfer SEO, is an SEO content and AI search visibility platform from Surfer Sp. z o.o. in Wrocław, Poland, part of the Positive group. It is used by content and SEO teams, agencies, in-house marketers and writers who want pages that rank in Google and get cited in AI answers. The Content Editor builds outlines and drafts with AI and gives live guidance while writing, with templates and brand… Read more
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